Why This Role Exists
We are not looking for a "content producer" to fill a blog with words. We need a Growth Operator who views content as a scalable acquisition channel.
This role is designed to provide Founder and Marketing Leverage by owning the entire lifecycle of organic authority. You won’t just be writing articles; you will be architecting a library of high-intent assets that capture search traffic and convert it into revenue. In this role, you bridge the gap between creative storytelling and technical SEO, ensuring that every word published serves a strategic purpose in our growth engine.
What You’ll Be Responsible For (Outcomes)
- Research and execute comprehensive pillar pages and "evergreen" guides that establish us as the definitive voice in our space.
- Write and optimize page copy that satisfies both the Google algorithm and human psychology, maintaining a delicate balance between SEO density and high-velocity CTAs.
- Produce in-depth, long-form assets (1,500+ words) designed to rank for high-difficulty keywords by solving for user intent better than any competitor on page one.
- Own the "freshness" of our digital library. You will proactively audit, rewrite, and re-optimize existing content to defend rankings and improve click-through rates (CTR).
- Execute flawless on-page SEO—from semantic keyword integration and internal linking structures to meta-data and schema—ensuring 100% crawlability and relevance.
Requirements
What You’ve Done Before
- You have a portfolio of content that currently ranks in the top 3 positions for competitive, high-intent keywords.
- You are a power user of Ahrefs, SEMrush, SurferSEO, or similar tools, using them to find "content gaps" that competitors have missed.
- You have experience translating complex technical concepts into clear, persuasive prose for sophisticated professional audiences.
- You’ve managed content calendars where success was measured by organic traffic growth and lead conversion, not just "word count."
Who You Are
- You don’t need a brief to tell you what to write. You dig into the data, identify what the market is searching for, and build the solution.
- You understand that modern SEO is about Experience, Expertise, Authoritativeness, and Trustworthiness. You write for humans first, knowing that’s what Google rewards.
- You understand the "why" behind site architecture and how content affects the broader technical health of a domain.
- You thrive in high-growth environments where speed of execution and quality of output are equally weighted.
Who This Is NOT For
- The "Generalist" Blogger: If your experience is primarily in lifestyle writing or high-volume, low-quality "content farms," this isn't the right fit.
- The AI-Only Writer: We value efficiency, but if your process is "prompt and publish" without deep original research and strategic layering, you won't meet our standards.
- The Task-Taker: If you need a manager to assign you every topic and keyword, you will find our pace challenging.
What Success Looks Like
- Month 1: Comprehensive audit of existing top-performing content; identification of 5 "low-hanging fruit" keywords; first 2 high-intent pillar posts published.
- Month 3: Measurable upward trend in organic impressions and "Position 1-3" keyword rankings; landing page conversion rates stabilized through A/B testing.
- Month 6: The organic channel is a predictable lead-generation machine, with a compounding library of assets that allow the leadership team to scale back on paid spend.
Key Performance Indicators (KPIs):
- Organic Traffic Growth: Month-over-month increase in targeted search traffic.
- Keyword Velocity: Number of target keywords moving into the Top 10.
- Conversion Rate: Percentage of readers moving from blog/guide to a lead action.
- Content Freshness Score: 100% of "Core" assets updated within the last 6 months.
Minimum Technical and Work Environment Requirements:
- Internet Connection:
- Primary internet connection with a minimum speed of 15 Mbps.
- Backup internet connection with at least 10 Mbps.
- Backup connection must be capable of supporting work during a power outage.
- Primary Device:
- Desktop or laptop equipped with at least:
- Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
- A minimum of 8 GB RAM.
- Backup Device:
- Must meet or exceed the performance of an Intel Core i3 processor.
- Must be functional during power interruptions.
- Peripherals and Workspace:
- A functioning webcam.
- A noise-canceling USB headset.
- A quiet, dedicated home office space.
- A smartphone for communication and verification purposes.
Benefits
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.