About the Role
We are seeking a creative and data-driven Marketing Campaign Specialist to design, implement, and optimize campaigns that drive brand awareness, engagement, and lead generation. The ideal candidate has a strong background in digital marketing, content strategy, and analytics, with a passion for creating impactful campaigns that deliver measurable results.
Key Responsibilities
- Campaign Planning & Execution
- Develop and manage marketing campaigns across multiple platforms (email, social media, paid ads, and more).
- Align campaign strategies with business objectives and target audience insights.
- Content & Creative Collaboration
- Work with designers, writers, and other stakeholders to create compelling content and visuals.
- Ensure consistent brand messaging across all campaigns.
- Performance Monitoring & Optimization
- Track key performance indicators (KPIs) such as CTR, conversion rates, and ROI.
- Analyze data to identify trends and optimize campaigns for better results.
- Cross-Functional Collaboration
- Coordinate with the sales and product teams to ensure campaigns support lead generation and revenue goals.
- Provide insights and reports to stakeholders for informed decision-making.
- Market Research & Innovation
- Stay updated with industry trends, tools, and best practices to enhance campaign effectiveness.
- Identify opportunities for new channels and strategies.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in digital marketing or campaign management.
- Strong knowledge of tools such as Google Ads, Meta Ads Manager, HubSpot, Mailchimp, or similar platforms.
- Experience with analytics tools like Google Analytics, Data Studio, or similar.
- Excellent project management and organizational skills.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Creative mindset with an eye for detail and innovation.
Preferred Skills
- Experience with SEO and PPC strategies.
- Familiarity with CRM systems and marketing automation platforms.
- Knowledge of A/B testing and conversion optimization techniques.
Minimum Technical and Work Environment Requirements:
- Internet Connection:
- Primary internet connection with a minimum speed of 15 Mbps.
- Backup internet connection with at least 10 Mbps.
- Backup connection must be capable of supporting work during a power outage.
- Primary Device:
- Desktop or laptop equipped with at least:
- Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
- A minimum of 8 GB RAM.
- Backup Device:
- Must meet or exceed the performance of an Intel Core i3 processor.
- Must be functional during power interruptions.
- A functioning webcam.
- A noise-canceling USB headset.
- A quiet, dedicated home office space.
- Peripherals and Workspace: A smartphone for communication and verification purposes.
Benefits
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.