Why This Role Exists
We are not looking for a traditional email marketer to send newsletters. We need a Systems Architect to own the entire lifecycle of our lead database and transform it into a high-velocity revenue engine.
This role is designed to maximize Founder Leverage by engineering automated systems that turn cold records into warm, sales-ready opportunities without manual intervention. You are the bridge between raw data and realized revenue, responsible for ensuring our sales team only spends time on high-intent conversations while your "nurture machines" run 24/7 in the background.
What You’ll Be Responsible For (Outcomes)
- Design and deploy sophisticated end-to-end sequences (cold, warm, reactivation) that consistently move leads through the funnel and increase pipeline velocity.
- Own the infrastructure. You ensure a 99% primary inbox placement rate by managing SPF, DKIM, DMARC, and advanced inbox rotation strategies to maintain pristine domain health.
- Build "thinking" workflows that trigger actions based on prospect intent (opens, clicks, replies, site visits), ensuring the right message reaches the right person at the exact moment of interest.
- Act as the technical "glue" between our tools. You will use Zapier and API integrations to ensure flawless, bi-directional data sync between our CRM (HubSpot), outreach tools (Instantly/Apollo), and lead sources.
- Move beyond vanity metrics. You will relentlessly A/B test copy, hooks, and send-times to optimize for Positive Reply Rates and Cost Per Meeting Booked.
Requirements
What You’ve Done Before
- Proven experience running high-volume automation (10k+ leads) while maintaining sender reputation.
- Advanced proficiency in CRM architecture (HubSpot), cold outreach platforms (Instantly/ActiveCampaign), and automation middleware (Zapier/Make).
- You understand the "why" behind bounce rates, gray-listing, and API errors, and you know how to fix them.
- You can write high-conversion, "person-to-person" email copy that bypasses spam filters and triggers human responses.
Who You Are
- High-Agency Operator: You don’t wait for a project brief to fix a declining open rate; you identify the trend, diagnose the issue, and implement the solution.
- Systems Thinker: You see how a single tag in the CRM affects the entire automation logic ten steps down the line.
- Process-Driven: You bring structure to data chaos, ensuring every lead is accounted for, tagged correctly, and routed properly.
- Growth-Minded: You are obsessed with the "1% wins"—constantly tweaking and testing to squeeze more ROI out of existing data.
Who This Is NOT For
- If your experience is limited to designing pretty HTML templates for B2C brands, this is not a fit.
- If you need a checklist to be productive rather than building the checklist yourself, you will struggle here.
- If configuring a DNS record or setting up a Webhook feels overwhelming, this role will be a mismatch.
What Success Looks Like
- Systems Autonomy: The founder no longer worries about lead warming; a "black box" system is in place where cold data enters and qualified meetings emerge.
- Technical Integrity: Zero blacklisting incidents and consistent "Excellent" sender scores across all domains.
- Quantifiable Growth: A measurable percentage of monthly revenue can be traced directly back to the reactivation and nurture flows you built.
- Data Transparency: The leadership team has real-time visibility into funnel health, conversion rates, and deliverability performance.
Minimum Technical and Work Environment Requirements:
- Internet Connection:
- Primary internet connection with a minimum speed of 15 Mbps.
- Backup internet connection with at least 10 Mbps.
- Backup connection must be capable of supporting work during a power outage.
- Primary Device:
- Desktop or laptop equipped with at least:
- Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
- A minimum of 8 GB RAM.
- Backup Device:
- Must meet or exceed the performance of an Intel Core i3 processor.
- Must be functional during power interruptions.
- A functioning webcam.
- A noise-canceling USB headset.
- A quiet, dedicated home office space.
- Peripherals and Workspace: A smartphone for communication and verification purposes.
Benefits
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.