If there’s one thing for sure: you understand kitas.
You know exactly what day to day Kita life really looks like. You understand the difference between a öffentlicher and a freier Träger without blinking. You know what keeps Kita-Leitung up at night and what they wish more people understood about their work.
And on top of that? You know how to take that knowledge and turn it into content that actually moves people.
If that sounds like you, we'd love to talk.
We're looking for a German Content Manager to become Famly's biggest expert on the German Kita landscape - and use that expertise to build the kind of brand that makes Famly famous country wide
And who are Famly?
Famly is a software platform for the grown-ups in a young child’s life to connect, share their workload, and learn about early childhood. Basically, Famly makes life easier for early educators, Kita managers and families across more than 10,000 sites - so that they can get back to what matters.
We’re looking for someone who has worked in or with kitas in Germany, perhaps as Kita Leitung, Fachberatung, or within träger leadership. You’ll be Famly's eyes and ears in the German Kita world, staying close to customers through research, interviews, and in-person events. What’s more, you’ll serve that insight to our product and commercial teams and turn it all into a content strategy that makes Famly famous country-wide. You'll decide what we publish, why, and how it reaches the right people. That means sourcing and partnering with influential voices in the Kita space, writing and producing content across formats - articles, thought leadership, guides, video - and thinking distribution into every single piece.
We’re looking for someone based in Berlin, or willing to work remotely from elsewhere in Germany.
What you'll be doing
Becoming the go-to expert on the German Kita market across the whole Famly team knowing what staff care about, what problems they need solving, how they talk, and what's changing in the sector
Proactively surfacing market and customer insights to the commercial, product, and marketing teams
Owning the German content strategy - planning what we publish, in what format, and how it gets to our audience
Sourcing and partnering with influential external voices in the Kita space to create content that reaches their audience and ours
Writing and producing blog posts, thought leadership, guides, and video content
Writing product updates, release notes, and customer communications for German customers
Being a recognisable, credible presence in the German early childhood sector