Content Marketing Lead
Location: India (Hybrid - Bangalore/Delhi)
Department: Marketing
Employment Type: Full-time
About the Role
We are seeking a highly skilled and creative Content Marketing Lead to help drive our global content strategy. The ideal candidate combines strong English writing skills with technical depth, enabling them to produce clear, compelling, developer-focused content. You will engage technical audiences while also contributing thoughtful, business-level perspectives. This role requires that each piece be tailored to its intended audience, whether that’s a CTO, Software Developer, Product Manager, Head of Marketing, or Head of Customer Service. You are highly detail-oriented and expected to deliver exceptional-quality content without additional oversight or editing. This role requires a forward-thinking professional with hands-on experience using AI-powered tools to scale and optimize content creation.
Key Responsibilities
· Help develop and lead the global content marketing strategy to build brand awareness, engage target audiences, and generate demand
· Create, edit, and optimize a wide range of content, including blogs, white papers, case studies, emails, landing pages, and social media assets
· Translate complex technical concepts into clear, engaging narratives for diverse audiences
· Leverage AI tools (e.g., ChatGPT, Perplexity, Jasper, Copy.ai, Grammarly, Surfer SEO, etc.) to accelerate content production while ensuring originality, creativity, and high quality
· Collaborate cross-functionally with product, design, and sales teams to align content with business goals
· Influence SEO/GEO (Generative Engine Optimization) strategy: perform keyword research, optimize content for search and generative engines, and track content performance
· Manage editorial calendars, enforce brand tone/voice, and ensure consistency across all channels
· Measure and report on content performance, providing insights and recommendations for continuous improvement
Qualifications
· Bachelor’s degree (or higher) in English, Communications, Journalism, or related field
· 5+ years of experience in content marketing, specifically for a US-based B2B Saas/PaaS vendor in:
· Conversational AI