Develop and implement the marketing and communications strategy, including demand generation campaigns, advertising, branding, communications, and public relations.
Ensure alignment with regional and cluster business goals and objectives.
Work closely with departments such as sales, food & beverage, meetings & events and wellness to ensure marketing and communication efforts align with overall business goals.
Collaborate with global, regional, and peer marketing and communications teams to achieve common goals and drive the marketing function globally.
Leverage the full marketing mix, including digital, ecommerce and communication tools, to drive demand across the marketing funnel.
Meet marketing contribution targets and maximize return on investment.
Build and maintain the hotel's brand and reputation.
Manage the marketing and communications budget, ensuring cost-efficient efforts and tracking to planned ROI targets.
Measure and analyze the campaign success, evaluate, and optimize performance using relevant metrics.
Stay up to date with the latest marketing trends and technologies.
Incorporate new trends and technologies into marketing strategy planning and execution.
Provide support for local internal communications in partnership with cross-functional teams.
Plan, coordinate, and execute events to promote the hotel.
Work with external partners and vendors to ensure successful event outcomes.
Develop compelling content for various marketing channels, including social media, website, email campaigns, and press releases.
Ensure content aligns with the brand voice and engages the target audience.
Manage communication during crises to protect the brand reputation.
Build and maintain relationships with key stakeholders, including media, influencers, and industry partners.