We are seeking a dynamic and results-driven Sales Manager – MICE to join our team. This role is responsible for building strong client relationships, driving new business across key market segments, and maximising revenue through conferences, events, group accommodation, and related services.
You will manage the full sales cycle—from initial enquiry through to post-event follow-up—delivering seamless, five-star service while identifying opportunities for repeat and new business.
Key Responsibilities
- Drive new business across Corporate, Social, R&B, Exhibition, and Incentive segments
- Manage enquiries via phone, email, web, and internal channels, converting leads into confirmed business
- Prepare tailored proposals, contracts, and action plans aligned with client needs
- Build and grow existing accounts to maximise revenue opportunities
- Conduct site inspections, client entertainment, and represent the hotel at industry events, tradeshows, and offsite sales activities
- Proactively follow up proposals and contracts to secure business
- Upsell hotel services and identify add-on opportunities to enhance client experience and revenue
- Maintain accurate records and reporting using systems such as Delphi and Opera
- Achieve and exceed monthly and annual revenue targets
- Monitor market trends, competitor activity, and pricing strategies
- Collaborate with internal departments to ensure seamless event delivery
- Support Conference & Events operations as required, including occasional evening and weekend duties
- Maintain and grow a strong database of clients and key contacts
- Ensure financial procedures and account management processes are adhered to