Revenue Generation
- Identify and develop new revenue opportunities for the cinema F&B business.
- Drive B2B concession sales, including corporate events, school outings, private screenings, and bulk purchases.
- Develop promotional packages that combine cinema tickets with concession offerings.
Corporate & Institutional Partnerships
- Build partnerships with corporates, schools, social groups, and event organisers to generate concession sales.
- Design concession-inclusive packages for group bookings and events.
- Expand corporate concession voucher programs.
B2C Promotions & Campaigns
- Develop and execute concession sales campaigns designed to increase average guest spend.
- Partner with marketing and product teams to introduce promotional bundles and upsell opportunities.
- Support the rollout of new concession products and limited-time offers.
Cinema Event & Activation Sales
- Collaborate with cinema managers to maximise concession sales during premieres, special screenings, and promotional events.
- Introduce themed packages tied to major film releases.
Sales Performance Monitoring
- Track and analyse concession sales performance across locations and initiatives.
- Provide insights on guest purchasing behaviour and opportunities to improve sales conversion.
Cross-Department Collaboration
- Work closely with Operations to ensure promotions are executable at the cinema level.
- Partner with Product and E-commerce teams on digital concession sales initiatives.