Job Title: Marketing Manager
Job Summary:
A Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across F&B products or outlets. This role combines brand management, campaign planning, digital marketing, and market analysis, with a strong focus on consumer trends and competitive positioning in the F&B industry.
Key Responsibilities:
Develop and implement marketing strategies aligned with business goals and brand positioning
Plan and execute product launches, promotions, and seasonal campaigns
Manage brand identity across all channels (digital, print, in-store, packaging, events)
Oversee digital marketing efforts including social media, content, email, and paid advertising
Conduct market research to analyze consumer behavior, trends, and competitor activity
Collaborate with sales, operations, and product development teams
Manage marketing budgets and track ROI of campaigns
Coordinate with agencies, designers, influencers, and media partners
Ensure compliance with food labeling, advertising, and regulatory standards
Monitor performance metrics and prepare marketing reports for management