Summary of Responsibilities:
- Develop communication strategies and public relations programs within the hotel to local/regional/national/international press outlets, leverage existing and building upon new relationships to ensure proactive media programs, and developments with new publications, broadcast and digital platforms to extend the brand and support hotel’s revenue generation goals.
- Develop and maintain a local crisis communication program
- Serve as they key primary contact in the hotel for the media, industry partners and the community.
- Manage all hotel brand and philanthropic partnerships and promote environmental and social initiatives within the community, while raising the profile of both the hotel and the brand.
Business Goals:
- Develop and manage annual PR plans, budgets and partnership event budgets.
- Contribute to hotel revenue targets at Fairmont Waterfront
- Create strategies to maximize profitability through PR strategies that build revenue or reduce costs through effective management and planning.
Media Relations & Communications:
- Act as a spokesperson for the hotel and as a member of the core crisis management team.
- Generate new and traditional media initiatives.
- Work in partnership with marketing to develop and execute earned media PR programs to support marketing initiatives.
- Work with corporate PR to develop and execute brand initiatives.
- Write and disseminate press kits, releases, editors’ advisories, calendar listings.
- Advise and provide council on marketing and advertising copy, program briefs, providing editing for brand consistency.
- Update PR newsroom and keep corporate PR and agencies informed of all news.
- Develop and build positive relationships with local media and industry partners in key markets.
- Manage all media driven events from plan development, budget management, program flow, and implementation with internal and external stakeholders, ensuring all event deliverables are met on time and within budget.
- Develop and maintain all media lists and contact information.
- Maintain an up-to-date photo and video library, including a photographic record of all media and special events.
- Pro-actively organize media visits and familiarization trips to targeted media outreach/entertaining as needed.
- Work with tourism and airline partners where appropriate.
- Seek product placement/broadcast/film opportunities to leverage new and existing brand partnership opportunities.
- Extend brand reach with non-traditional marketing and media partnerships.
- Work with Marketing lead to leverage advertising and marketing programs.
- Submit monthly media measurements reports to Corporate PR, DOSM and General Manager.
Employee & Corporate Communications:
- Facilitate crisis communications leadership, and media training to hotel executive team, crisis team, and colleagues as needed.
- Advise on messaging and content for hotel internal communication vehicles.
- Provide writing and editing support to executive and People & Culture teams, such as preparing executive commentary, speeches, key notes and other communications materials for senior executives for interactions with staff, and key stakeholders as required.
- Develop PR strategies that align with employee engagement and community relations activities.
- Monitors the public environment and perspective, applying insights strategically, and providing solutions should issues arrive that may impact reputation.
Additional Responsibilities:
- Provide strategic direction and align corporate and hotel objectives.
- Assist with creation and administration of branded programs (provide feasibility and operational perspective).
- Pitch innovative and creative stories to garner media exposure.
- Develop new partnerships
- Update Regional Vice President, General Manager, RDOSM, DOSM and Corporate PR regarding PR issues
- Other duties as assigned