SLS Playa Mujeres is seeking a highly strategic, results-driven Director of Sales to lead and execute the overall commercial strategy for one of the most dynamic luxury lifestyle all-inclusive resorts in Mexico. This role is responsible for driving revenue growth, maximizing market share, and positioning the property as a leader within the luxury hospitality segment.
- Develop, implement, and execute the hotel鈥檚 strategic sales plan, including annual goals, monthly SMART targets, budgets, and forecasts.
- Analyze market trends, competitive data, and demand patterns to identify revenue opportunities and adjust strategies proactively.
- Establish pricing strategies, group ceilings, and optimal business mix to maximize profitability.
- Lead all sales efforts across transient, group, corporate, and catering segments.
- Oversee account management strategies, ensuring strong production from key and top accounts.
- Generate new business through proactive prospecting, lead generation, and relationship development.
- Coordinate group and transient sales activities to optimize revenue and market mix.
- Recruit, train, develop, and mentor a high-performing sales team.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Conduct regular sales meetings, performance reviews, and training sessions.
- Act as a role model and leader, embodying company values and service culture.
- Represent the hotel in industry events, trade shows, and community organizations.
- Lead client presentations, site inspections, and high-level negotiations.
- Build and maintain relationships with luxury consortia, travel advisors, and key partners.
- Work closely with Revenue Management, Marketing, Rooms Division, and Food & Beverage to ensure alignment and maximize total hotel performance.
- Maintain a strong understanding of all hotel operations to support a holistic commercial approach.
- Ensure adherence to company sales policies, SOPs, and brand standards.
- Manage the sales department budget and expenses effectively.
- Monitor and evaluate sales performance metrics and reporting in a timely manner.
- Ensure compliance with all applicable employment laws and regulations.