Step into a role where creativity meets strategy, and where your work directly shapes the profile, performance, and guest experience of one of the Gold Coast鈥檚 most iconic hotels. Novotel Surfers Paradise is seeking a dynamic Digital & Commerce Marketing Manager to join our energetic Sales & Marketing team. This is an opportunity to bring your digital expertise, design flair, and commercial mindset to a fast鈥憄aced hospitality environment right in the heart of Surfers Paradise.
About the Role
As the Digital & Commerce Marketing Manager, you鈥檒l support and implement the hotel鈥檚 Sales & Marketing plans to elevate brand visibility, drive revenue, strengthen loyalty, and enhance the guest journey. You鈥檒l work closely with the Director of Sales & Marketing, taking ownership of digital channels, creative production, and campaign execution across multiple platforms.
This role is ideal for someone who thrives on variety鈥攐ne day you鈥檙e designing collateral, the next you鈥檙e optimising website performance, coordinating a photoshoot, or hosting influencers onsite.
Key Responsibilities
Sales & Marketing Support
Provide comprehensive administrative and project support to the Director of Sales & Marketing.
Use Adobe InDesign, Canva, and Photoshop to create promotional collateral and hotel signage (menus, lift posters, digital screens, etc.).
Maintain an up鈥憈o鈥慸ate inventory of sales and marketing materials across departments.
Manage and curate the hotel鈥檚 photography and video library, including coordinating photoshoots.
Digital, Website & Social Media
Manage the hotel website to maximise ROI through improved conversion, traffic growth, optimisation, and enhanced customer experience.
Use Google Analytics to inform content updates, campaign timing, and performance insights.
Oversee the development and upload of website content, including product descriptions, imagery, and video assets.
Produce compelling copy and content (including video) for digital and print channels: website, brochures, flyers, social media, EDMs, and paid campaigns.
Monitor and update online content across OTA and third鈥憄arty platforms (e.g., Booking.com).
Maintain and execute the social media plan across Facebook, Instagram, and LinkedIn, ensuring alignment with the marketing strategy.
Manage daily social media activity including posting, stories, interactions, and community engagement.
Stay ahead of digital trends, identifying new tools, platforms, and opportunities to enhance marketing performance.
Proactively develop new marketing campaigns to support hotel initiatives.
Public Relations & Brand Engagement
Coordinate PR events including client functions, media visits, and trade shows.
Pursue and manage influencer partnerships, ensuring effective use of user鈥慻enerated content.
Host media and influencers to support key campaigns and brand storytelling.
Champion PR, communications, and marketing initiatives across hotel departments.