As Rimrock Banff prepares to re-emerge as the first Emblems Collection retreat in North America, we鈥檙e not just reopening, we鈥檙e rewriting the playbook on luxury. Our Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. Showcase your creative flair and interpersonal skills as E-Commerce Manager, where you will grow our market share with exciting promotional campaigns that showcase our exceptional guest offerings.
Key Responsibilities
Digital Marketing & E-Commerce Performance
- Lead the management of Rimrock Banff鈥檚 digital platforms to drive qualified traffic, conversion, and revenue
- Execute digital marketing campaigns with the property, Corporate and regional teams, from concept to completion, including detailed performance analysis
- Contribute to the planning, and execution of media buying and strategy, across third-party digital channels
- Partner in strategic planning and execution of integrated marketing campaigns across paid and owned, with the goal of enhancing reach and conversion
- Lead on developing tactics to optimize earned media results & content partnerships
- Maintain digital campaign budgets, marketing expenses and schedules
- Support copy writing for hotel offers & online campaigns
- Identify opportunities to improve digital funnel performance and reduce dependency on third-party channels
- Communicates the activities of outside agencies to internal operation department on local and in-house advertising campaigns
- Partner with cross-functional teams (Regional and Corporate) to deliver cohesive digital initiatives that support revenue growth, brand integrity, and guest engagement.
- Ensure campaigns are aligned with brand positioning, seasonal initiatives, and business priorities
- Continuously evaluate campaign performance and optimize based on performance
Search, Paid Media & Online Visibility
- Own SEO and SEM/SEA initiatives in collaboration with corporate teams and agency partners and in line with overarching Marketing strategy from the Director of Sales & Marketing & Director of Marketing, Communications & Partnerships
- Implement keyword strategies, metadata enhancements, and on-page optimization
- Oversee paid digital initiatives including display advertising, and paid social media strategy, ensuring efficient use of budget
- Manage listing site presence and inbound link strategies to strengthen visibility and search performance
- Support online reputation, editorial opportunities, and digital communications initiatives as needed
Website & Channel Management:
- Ensure Rimrock鈥檚 digital content reflects brand standards, storytelling principles, and luxury positioning across all partner channels
- Actively participate in content planning to support the Rimrock Banff digital and web experience with the Marketing Manager and Director of Marketing, Communications & Partnerships
- Optimize web content aligned to SEO and SEM best practices.
- Support online reputation, editorial opportunities, and digital communications initiatives.
Analytics & Performance Reporting:
- Monitor and analyze key performance metrics including traffic, conversion, revenue contribution, and engagement.
- Partner with the team in support of monthly reporting insights, trends, and strategic recommendations.
- Seek to understand data performance to inform future recommendations.
Collaboration & Leadership:
- Work closely with the Director of Marketing, Communications & Partnerships to ensure integrated execution
- Partner with the regional team representing multiple properties to align strategies and share best practices
- Engage with brand teams across multiple luxury segments to ensure compliance and innovation
- Act as a digital subject matter expert within the Sales & Marketing team