What you will be doing/ Key Responsibilities:
- Manage the Sales & Marketing to maximise the hotel鈥檚 market position and revenue performance
- Drive business across corporate, events, groups, and conference segments
- Collaborate with Revenue Management to optimise pricing, yield, and RevPAR
- Develop and execute strategic sales plans targeting key accounts and new business opportunities
- Monitor team performance using CRM systems and ensure strong pipeline activity
- Analyse market trends, competitor activity, and demand patterns to maintain market share
- Identify and secure major business opportunities and partnerships
- Oversee effective management of business mix to achieve optimal profitability
- Strengthen relationships with corporate clients, agencies, and industry partners
- Drive initiatives such as corporate entertaining and joint ventures
- Lead integrated marketing strategies to grow brand awareness and demand
- Ensure brand integrity and consistency across all channels
- Drive digital, e-commerce, and online distribution strategies
- Develop campaigns and storytelling initiatives that enhance the hotel鈥檚 profile
- Partner with Food & Beverage teams to drive outlet revenue through targeted promotions
- Build strong relationships with media, journalists, and industry stakeholders
- Lead award submissions and industry recognition initiatives
- Produce and present monthly sales and marketing performance reports
- Track ROI on campaigns, key accounts, and initiatives
- Monitor forecasts, market share, and business trends
- Maintain strong follow-up systems to convert leads and re-engage lapsed business
- Contribute to the annual business plan and budgeting process
- Manage departmental budgets and ensure cost control
- Evaluate the financial impact of all commercial activities
- Oversee supplier relationships, ensuring clear objectives and ROI
- Implement processes that support revenue growth and operational efficiency