KEY RESPONSIBILITIES:
Strategic planning
路 Participate in the strategic planning, marketing plan and budgeting processes to provide expert input.
路 Build digital yearly plan covering all digital channels and levers (Direct and Indirect).
Website Management
路 Oversee the design, functionality, and content of the hotel website (All.com / Brand.com / Standalone).
路 Ensure the websites is optimized for SEO and user experience.
路 Regularly update the site with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE.
OTAs
路 Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.
路 Coordinate OTA strategy together with the Director of Revenue.
路 Optimize listings and manage content on all third-party websites.
路 Monitor and analyze performance metrics to enhance visibility and conversions.
路 Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)
Digital Marketing
路 Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.
路 Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
路 Handle the email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines.
路 Manage hotel鈥檚 online reputation to identify areas for improvement in guest experience.
路 Work with the guest relations team to address any online guest complaints or issues promptly.
Social Media Management
路 Execute social media strategies together with a marketing team to enhance brand awareness and engagement.
路 Curate paid media campaigns for platforms such as Facebook, Instagram or Tiktok.
路 Monitor social media channels coverage and performance.
Data Analysis and Reporting
路 Analyze data from various digital platforms to track performance and identify opportunities for improvement.
路 Measure and report the performance of all digital marketing campaigns and assess against goals.
路 Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
路 Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).