Marketing & PR Coordinator

Fairmont Jasper Park Lodge is embarking on an exciting transformation as we reposition our iconic mountain resort through a multi-phase renovation cycle. This is a once-in-a-career opportunity to help redefine a world-class destination, blending nature, luxury, and heritage into a reimagined guest experience.

We are seeking a highly organized and visually driven Marketing Coordinator to support the execution of our marketing strategy across digital, content, and design platforms. Working closely with the Director of Marketing, Marketing Manager, and Regional Digital Marketing Team, you will assist in bringing campaigns to life, maintaining our digital presence, and producing brand-aligned visual assets.

If you are a strong executor with a passion for design, storytelling, and digital marketing—and thrive in a fast-paced, collaborative environment—this is your opportunity to contribute to a landmark repositioning.

What You’ll Be Doing :

Brand, Digital & Content Support

• Support content creation across digital platforms, ensuring alignment with campaign messaging and brand standards
• Assist in the execution of multi-channel campaigns that showcase renovated spaces, guest experiences, and luxury positioning
• Maintain and update digital platforms including website content, OTA listings, and Google My Business
• Coordinate with internal teams and external partners to support campaign execution and digital updates

Website & Digital Execution

• Maintain and update website content, ensuring accuracy, consistency, and alignment with marketing priorities
• Support the development and execution of landing pages for offers and seasonal campaigns
• Assist in optimizing digital content to support SEO and conversion goals
• Conduct regular audits to ensure content quality, functionality, and alignment across platforms

Graphic Design & Brand Visuals

• Support the creation and production of visual assets for digital and print channels—including social media, email campaigns, signage, brochures, menus, and on-property materials
• Assist in designing brand-aligned content that reflects Fairmont standards and the Language of Luxury
• Coordinate design requests, timelines, and revisions with internal stakeholders and external agencies
• Maintain organized content libraries and ensure consistency across all guest-facing materials

Social Media & Campaign Support

• Assist in the creation and coordination of social media content across Instagram, Facebook, LinkedIn, TikTok, and X
• Support the execution of social campaigns and activations through asset preparation and  scheduling
• Track engagement metrics and support reporting on campaign performance
• Ensure visual and messaging consistency across all platforms

Influencer & Media Visit Coordination

• In partnership with PR Manager coordinate logistics for influencer and media stays, including itineraries, reservations, and on-property experiences
• Liaise with Rooms, Food & Beverage, Spa, and Activities teams to ensure seamless execution
• Prepare pre-arrival materials and support curated, brand-aligned guest experiences
• Track deliverables and follow up on content commitments post-visit
• Support on-property hosting and assist in capturing content where required

Event Marketing & Visual Support

• Support the execution of visual marketing for property activations, culinary events, and seasonal campaigns
• Assist in documenting and showcasing influencer visits and events through curated visual content
• Support the creation of presentations and marketing materials for internal and external stakeholders
• Embrace the Fairmont brand promise and luxury in your role and in all your interactions.
• Foster an inclusive environment where every individual feels valued and respected
• Other duties as assigned