Job Purpose
This position is responsible for the planning and management of the overall sales of the Serviced Apartment to achieve optimal occupancy, maximizing revenue, and meeting/exceeding our profit objectives.
Primary Responsibilities
Business Performance
- Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales budget, forecasts and other reports as directed/required
- Analyze monthly P&L and month-end reports, identify deviation from business plan goals
- Work with Finance and team in preparation and management of the department鈥檚 budget and financial forecasts
- Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department.
- Draws up the Marketing Plan annually together with General Manager.
- Develop and foster good rapport with the public, clients and members of the trade in an effort to ensure and promote a good image of the property
- Ensure all sales advertising and public relations efforts provide optimum profit returns.
- Assist the management on Social Media connectivity and activity.
Sales
- Conduct daily briefing with department on current key activities
- Direct and manage all group, transient, and sales activities to maximize revenue for the property.
- Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
- Determine the effectiveness of existing programs and develop new strategies
- Assist & recommend public relations and promotional activities in conjunction with corporate marketing and public relations departments
- Actively participates in sales presentations, property tours and customer meetings
- Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
- Participate in community and professional organizations to maintain high visibility and promote a positive image
Team Management
- Interview, select and recruit direct reports
- Identify and develop team members with potential
- Conduct performance review and manages performance issues that arise within the management team
- Constantly monitor team members performance, attitude and degree of professionalism
- Work with People & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business
- Conduct monthly departmental meetings
Other Responsibilities
- Be fully conversant with property fire & life safety/emergency procedures
- Attend all briefings, meetings and trainings as assigned by management
- Maintain a high standard of personal appearance and hygiene at all times
- Be aware of the fire & life safety/emergency procedures
- Perform other reasonable duties assigned by the assigned by the Management
Main Complexity/Critical issues in the Job
Study, analyze and interpret complex activities and/or information in order to improve strategies or develop new approaches.