Drives market analsys, competitive intelligence, and strategic insights to support AUMOVIO's business in Japan and for JOEM worldwide. Focus on understanding geopolitical development, market trends, customer needs, competitor landscape, regulatory shifts and technology development that impact AUMOVIO's solutions and business strategy. Lead marketing activities which generates business opportunities and strengthen sales actions.
MAIN TASKS & Areas of responsibilities
Market Intelligence
- Perform thorough systematic analysis of key industry trends.
- Provides market and competitive insights through reports to senior management and various management functions to allow effective strategic and tactical decision-making and implementation.
Information Resource Management
- Profiles JOEM global market and competitive environment, providing insights that support strategic decision-making and for use in internal presentations by senior leadership.
- Create and maintain information pool, database, and sharing platform to utilize data assets and accumulated intelligence
- Creates and updates contents of above platform; comprehensive industry, competitors and customers including, but not limited to, market share, growth projections and trends as well as market forces.
Marketing Promotions
- Plan annual promotion plan based on Marketing strategy, aligned with local BAs and HQ marketing.
- Plan and organize marketing activities, events include Trade fairs, customer events and seminars (both offline and online) as counterpart to Fairs & Event.
- Manage Marketing assets and tools (install, maintain, upgrade)
Marketing Communication
- Ensure marketing messages reflect accurate market and customer insights, support Communications and BAs developing marketing contents.
- Support external communication events, seminars, speeches for contents creation in line with AUMOVIO's business purpose and market intelligence.
Strategy Support
- Input market intelligence for strategy (HQ central Strategy, BA, Customer, Markets etc.)
- Support regional cross BA/func. Initiatives
- Support searching for external collaboration opportunities.