Scope of the Role
The National Sales Director operates as a senior individual contributor with enterprise-level impact, responsible for driving national revenue growth through direct sales execution, strategic account leadership, and high-value business development. This role holds broad ownership over a national portfolio and is accountable for delivering against aggressive revenue targets by managing complex sales cycles and securing large-scale, strategic partnerships.
Functioning with a high degree of autonomy, the National Sales Director is expected to translate organizational sales strategy into actionable territory plans, while also contributing to the refinement of broader go-to-market approaches through deep market insight and customer engagement. This role serves as a subject matter expert within the sales function, influencing direction through data-driven recommendations, competitive intelligence, and firsthand customer feedback.
The position is responsible for owning and expanding relationships with key clients, executive stakeholders, and strategic partners across multiple markets. This includes leading sophisticated sales engagements, structuring and negotiating complex agreements, and identifying opportunities to grow long-term account value. The National Sales Director is expected to operate at a consultative level, aligning solutions to client business needs while positioning the organization as a trusted partner.
While this role does not include direct people management, it carries significant influence across cross-functional teams. The National Sales Director collaborates closely with marketing, product, finance, and operations to ensure alignment on sales initiatives, optimize the customer experience, and drive successful execution of national sales priorities. This role may also provide informal leadership through mentorship, knowledge sharing, and guidance on best practices across the sales organization.
In addition, the National Sales Director maintains full ownership of pipeline health, forecasting accuracy, and performance tracking. This includes leveraging CRM systems and analytics tools to monitor progress against targets, identify risks and opportunities, and adjust strategies as needed to ensure consistent attainment of revenue goals.
Given the national scope and strategic nature of the role, the National Sales Director is expected to stay highly attuned to industry trends, competitive dynamics, and evolving customer needs, using this insight to proactively identify growth opportunities and sustain a strong market position.
Success in this role is defined by the ability to independently drive significant revenue impact, build and expand strategic relationships, and influence business outcomes through both execution and insight.
Performance Outcomes
Sales Execution & Account Management
Execute national sales strategies aligned with company goals.
Manage a portfolio of key accounts and develop strong client relationships.
Identify, pursue, and close new business opportunities.
Lead sales conversations, presentations, and contract negotiations with clients.
Consistently meet or exceed assigned sales targets and quotas.
Business Development
Identify and develop new markets, channels, and customer segments.
Build and maintain relationships with clients, partners, and stakeholders.
Generate leads through proactive outreach, networking, and market engagement.
Sales Operations & Collaboration
Partner with marketing, product, and finance teams to support sales initiatives.
Utilize CRM systems, such as Salesforce, to manage pipeline and track performance.
Ensure accurate forecasting and pipeline management.
Performance Tracking & Reporting
Monitor individual sales performance against goals and KPIs.
Provide regular updates on pipeline, wins/losses, and market feedback.
Use data and insights to adjust sales approach and improve outcomes.
Market Intelligence
Stay informed on industry trends, customer needs, and competitive activity.
Provide feedback to internal teams to support product and strategy improvements.
Education, Knowledge, and Experience
Bachelor's degree in Business, Marketing, or a related field required
Master's degree preferred
Proven experience minimum 7+ years in sales leadership roles, preferably in a similar industry or market.
Employee Benefits experience required
Strong understanding of sales processes, strategies, and techniques.
Excellent leadership, communication, and interpersonal skills.
Demonstrated ability to drive results and meet sales targets.
Analytical mindset with the ability to make data-driven decisions.
Proficiency in Salesforce and sales analytics tools.
Strategic thinking and problem-solving abilities.
Flexibility to travel as required.
FLSA Status
Exempt
Physical Requirements/ Work Environment
The work environment characteristics and physical demands described here are representative of these an employee encounters while preforming the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This role does require national domestic travel, including by airplane.
Prolonged periods sitting or standing at a desk and working on a computer.
The ability to learn, process, and apply knowledge, analyze, and reason, and evaluate and decide is required.
Commitment to Equal Opportunity
PPLSI conforms to all the laws, statutes, and regulations concerning equal employment opportunities. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, status as a protected veteran, and basis of disability or any other federal, state or local protected class. We prohibit retaliation against individuals who bring forth any concerns, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any concerns or otherwise oppose discrimination.
If you require a reasonable accommodation to complete the application process, please contact Human Resources at: humanresources@legalshieldcorp.com.
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