Senior Director, Customer & Commercial, NL

Role Purpose

At TheCoca‑ColaCompany, we are not just refreshing beverages—we are refreshing careers. Join our Customer & Commercial organization and become part of a global system that values innovation, collaboration, and leadership excellence.

As a senior member of theFBNLeadership Team, theSenior Director, Customer & Commercial,Netherlandsplays a critical enterprise role in shaping the commercial strategy, strengthening system alignment, and delivering sustainable growth across all channels and categories. This leader orchestrates the full commercial engine of theNetherlandsbusiness—including RGMX, Channel & Portfolio, AFH/AH development, and commercial operations—ensuringNetherlandsdeliversstrong performanceoutcomes and market execution excellence.

Working closely with theVice president Benelux, bottler partners, OU stakeholders, and cross-functional teams, the Senior Director drives theend‑to‑endcommercial agenda, helps inform P&L choices, and ensuresitmaintains a winning position with consumers, customers, and across the broader system.

Scope

•Geography:Netherlands; collaboration with Europe OU and Global functions.
•System:Works closely with bottler senior leadership and cross-functional KO partners.
•Team:Leads ahigh‑performingteam of Directors across RGMX, Channel & Portfolio, Operations.
•Performance Influence:Significant responsibility for commercial, execution, and value creation KPIs; contributes to country P&L through strategic commercial choices.

WhatYou’llDo for Us

Shape and Lead the Commercial Strategy forNetherlands

• Define and execute thelong‑termCustomer & Commercial strategy forNL, ensuring alignment with OU priorities and system needs.
• Translate strategy into clear, actionable choices across channels, categories, customers, and portfolio priorities.
• Provide strategic commercial direction that influences P&L outcomes, system economics, andlong‑termcategory value creation.

Lead a Unified Commercial System with Bottling Partner(s)

• Build andmaintainstrong, trust-based relationships with bottler senior leadership to drive aligned commercial choices and investment decisions.
• Orchestrate joint system planning, including annual commercial plans, channel strategies, customer priorities, and execution frameworks.
• Ensure a single, integrated commercial plan is delivered across theNetherlandsmarket.

Oversee Integrated RGMX, Channel & Portfolio, and Operational Excellence

• Lead theNLRGMX agenda (pricing, OBPPC, pack strategy, promo architecture, mix management) to unlock transactions, NSR, GM% and household penetration.
• Oversee Channel & Portfolio strategy—including Modern Trade, AFH, AH, and emerging channels—ensuring channel propositions are differentiated and anchored in consumer/shopper insights.
• Guide the commercial operations agenda, strengthening execution routines, PICOS deployment, trade terms excellence, and sales enablement capabilities.

Accelerate AFH & AH Commercial Development

• Lead the commercial strategy forAway‑From‑Home(AFH) andAt‑Home(AH), ensuringchannel‑specificinterventions, tailored portfolio plans, and strong execution with bottlers.
• Oversee customer development strategies across foodservice, QSR,on‑premise, travel & leisure, institutional,e‑commerce, and retail channels.
• Support customer negotiations, joint value creation plans, and scaled customer playbooks.

Drive Execution Excellence AcrossNetherlands

• Drive commercial performance management with clear accountability for outcomes across revenue, share, transactions, execution KPIs, and customer metrics.
• Lead robust,action‑orientedroutines that prioritize interventions, close gaps, and accelerate growth.
• Ensure that field execution is consistent, competitive, and anchored inNetherlands‑specificPICOS standards.

Steward the Brand & Portfolio in Market

• Enable the translation of global/OU brand strategies intoNetherlands‑specificexecution plans.
• Guide innovation,pack‑pricearchitecture, and portfolio deployment to strengthen brand health and drive consumer recruitment.

Lead and Inspire aHigh‑Performing,Multi‑DisciplinaryTeam

• Lead, coach, and develop a team of Senior Directors, Directors and Senior Managers across RGMX, Operations, Channel & Portfolio.
• Champion inclusive, collaborative, and networked leadership; foster a culture of speed, empowerment, discipline, and accountability.
• Build capability acrossNetherlandscommercial community, scaling best practices and replicable plays.

Qualifications & Requirements

• 12+ years of experience in Commercial, Operations, Customer Leadership, RGM, Channel Strategy, or broader C&C roles within FMCG or beverage categories.
• Strong leadership experience managingmulti‑disciplinaryteams incl