Director, RGMX, Digital Commerce

Manager:Senior Director,DigitalCommerce
Role Type:Individual Contributor
Language:Fluent English & Mandarin
Relocation Provided:limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting

Please note:This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid worksetup. 

Job Summary

As Director,RGMX, Digital Commerce, you willleadRGMXfor thedigitalcommercechannel,owning channel‑specific growth levers across OBPPC,with clear governance overprice packarchitecture,promotioneffectivenessfor the full portfolio, etc.In a channel centric lens, this role focuses on shaping and driving net revenue and margin growth by applying enterpriseRGMXframeworks to real channel economics.Operating in amatrixedsystem involvingbottlers, customers, anddiverseexecution environments, youleverageadvancedRGMXtools and analytics(such as price elasticity, conjoint, regression,otherfinancial models, etc.),to develop fact‑based recommendations and guide critical commercial decisions. Working closely withcross-functionalteams, you ensure disciplinedRGMXprinciplesare embedded intodigitalcommercechannelplanning and execution, driving sustainable revenue and profitability growth across the entire portfolio.

WhatYou’llDo for Us

• Identify, quantify, and prioritizedigitalcommercechannelRGMXopportunities across the full portfolio byleveragingsystem data, advancedRGMXanalyticstoolsandglobal frameworks,andshopper basedrevenue logic, translating insights into clearRGMXdecisions, support effective revenue, margin, andportfoliomix outcomes for thedigitalcommercechannel. 

• Define and expand thedigitalcommerceexclusive product portfolio to recruit new consumers and drive incremental transactions.Lead packaging differentiation and innovation strategies toenhance category relevance and encourage frequency andtrade upacross channels.Develop breakthrough solutions acrossdifferentcategoriesto broaden appeal and strengthen competitive positioning.

• Develop andvalidaterobust business cases fordigitalcommerceRGMXinitiatives, securing alignment with bottlers andcross functionalstakeholders, defining success metrics, and embeddingRGMXconsiderationsinto channel planning and execution.

• Leverage shopper insights and research outputs to inform OBPPC strategies, ensuring value propositions are grounded in shopperwillingness to pay,occasion-basedneeds,andchannel specificpurchasing behaviors.

• Partner closely withcross-functional teamstointegrateRGMXprinciplesintoday to daydecision making,supportingchannelgrowthobjectives. 

• Continuously elevatedigitalcommerceRGMXmaturity byleveragingglobalRGMXframeworks and best practices through theCOE, adapting them to channel realities. 

• Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics. 

Requirements & Qualifications

• Bachelor’s degree or above in Business Administration, Marketing, Finance, Economics, or relatedfield.

• 10+ yearsofrelevantexperienceinFMCGor similarly complex, multi-channel, portfolio playorganization.Solid understanding of thedigitalcommercechannel, gained through direct experience or close cross channel collaboration