About the Role
We are looking for a handsâon Conversion Optimization Specialist to take ownership of conversion across the paidâtraffic funnel. The ideal candidate knows how to boost performance in live DTC funnels by identifying bottlenecks, designing robust tests, implementing changes safely, and turning insights into scalable systems.
This person is naturally curious, driven by revenue and profit, and understands that effective CRO means disciplined decisionâmaking across traffic, prelanders, PDPs, offers, pricing, cart, checkout, upsells, and the postâpurchase flow.
Role Purpose
The mission is to maximize funnel conversion and monetization so that more paid traffic translates into greater profit, with less founder involvement and fewer avoidable mistakes. This role is expected to enhance decision quality, reduce wasted spend, and build operating systems that make CRO scalable across the business.
Get Ready To
Own CRO strategy and execution across paid traffic funnels in a DTC environment
Identify the highest-leverage bottlenecks from ad click through purchase
Build and iterate prelanders, advertorials, PDPs, offer pages, cart flows, and checkout experiences
Run meaningful pricing, offer, bundle, discount, gift, subscription, and upsell tests
Isolate root cause before acting by separating traffic issues from page issues, offer issues, checkout issues, and tracking issues
Design safe, high-signal tests with clear hypotheses, decision rules, and kill criteria
QA production changes before they go live at scale
Work closely with founders, marketers, designers, developers, and operators to turn ideas into measurable wins
Build systems for experimentation, documentation, QA, naming conventions, result tracking, and postmortems
Use data, heatmaps, session recordings, and customer behavior patterns to produce clear, decision-ready recommendations
We Expect You To
Have strong hands-on CRO experience on paid traffic, preferably in DTC ecommerce
Provide real examples of good work across prelanders, advertorials, PDPs, pricing tests, offer tests, cart or checkout tests, and upsell flows
Understand performance marketing, especially how traffic quality, creative angle, landing experience, and offer structure interact
Be able to explain not just what you changed, but why, how you tested it, and what the downstream impact was
Be comfortable owning both strategy and execution detail
Have a strong systems mindset and naturally turn repeated work into templates, checklists, SOPs, and reusable frameworks
Be highly analytical and excited by heatmaps, session recordings, funnel data, and messy real-world performance signals
Be curious about agentic coding and comfortable working with technical tools that speed up research, iteration, and execution
Know how to collaborate well with dev, design, media buying, and leadership without creating unnecessary drag
Have proof of exceptional UX/UI taste
Core KPIs
This role is judged on business impact, decision quality, and autonomy:
Incremental revenue and profit lift from CRO work
Contribution margin improvement
Average order value
Upsell and post-purchase take rate
Speed from problem identification/idea to clean test launch
You should be comfortable operating in an environment that includes:
Shopify
Paid traffic performance data
Heatmaps
Analytics and attribution tooling
AI and agentic coding workflows that improve speed and leverage
A strong candidate for this role can clearly show:
Proof of understanding
Examples of CRO wins on paid traffic
Strong DTC judgment
Clean reasoning about tests, causality, and tradeoffs
Autonomy
Systems thinking
Obsession with revenue and profit
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