Director, Digital PACS Analytics

Job Description Summary:

The Coca-Cola Company is seeking a Director, Digital PACS Analytics focused on understanding and driving our online corporate reputation. In this role you will be working on a team dedicated to proactive campaigning and risk/crisis management by implementing a scalable global alerting and analysis strategy as well as informative and action-oriented reporting deliverables.

The ideal candidate must have strong communication and collaboration skills as the role will be cross functional in nature and success will be reliant on client relationships. Daily responsibilities will center around monitoring social conversations and content performance as well as sharing insights through a variety of means. This person will also be leading an analyst in the field as an extension of themselves to execute the work required.

The overall remit of the Marketing & Digital Services (MDS) Team is to design, deliver, commercialize, and operate scalable capabilities that support The Coca-Cola Company’s (TCCC) continued delivery and innovation of digital content across digital channels worldwide, and includes capabilities such as Content & Creative Services, Digital Asset Management, Web Content Management (for internal and external websites); Social Media Marketing, and Digital Analytics. The team is focused on serving our Marketing/Growth and Public Affairs & Communications (PAC) teams worldwide with the right solutions that help them deliver their messages both more efficiently and more effectively around the world.

Function Related Activities/Key Responsibilities:

• Contribute to our social intelligence by monitoring social channels and analyzing company, consumer and identified headwind conversations (i.e. sustainability).

• Translate various sources of social data into actionable insights that help inform our strategic planning and content efforts.

• Collaborate with key stakeholders to identify, create and deliver social reports and insights to help drive our business initiatives on an on-demand and routine basis.

• Monitor and report on our corporate identity’s relative position against competitors and leading companies in the corporate social space.

• Maintain a pulse on industry updates, best practices, tools and techniques to continuously improve our social analytics discipline.

Data, Technology & Personal Skills:

• Expertise in utilizing social listening and social analytics tools (i.e., Sprinklr, Meltwater, YouScan etc.).   
• Must understand the nuances of social data and how to represent the data in appropriate context. 
• Must be an Intermediate to Advanced Excel user with experience manipulating large amounts of data. 
• Basic quantitative skills – calculating growth rates, averages and an understanding of statistical significance. 
• Experience working across multiple teams in a global, culturally diverse company
• Exceptional creative, analytical and problem-solving skills
• Self-motivated and decisive with the ability to adapt to changing and competing demands
• Ability to thrive in a past-faced work environment and manage ambiguity
• Excellent communication (written, verbal and presentation) and interpersonal skills
• Outstanding organizational and time management skills

Education Requirements:
Bachelor's Degree required

Related Work Experience:
5+ years of social analysis/analytics experience  

What’s in it for You 

• Global Impact: Contribute to optimizing marketing and trade investments on a global scale, influencing billions of dollars in strategic decision-making. 

• Innovation Empowerment: Work on evolving cutting-edge marketing science tools and methodologies to drive industry leadership in analytics. 

• Collaborative Environment: Opportunity to work across high-performing global teams, learning from diverse perspectives and regions. 

• Career Growth: Develop technical and business leadership skills, with significant exposure to global senior stakeholders

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Sustainability, System Economics, User Experience (UX) Design

Pay Range:

United States of America: $169,000 - $200,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 1, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.