Director, Operations & RGMX, Croatia

Director, Operations & RGMX, HR

Function:Operations / Customer & Commercial
Reports To:CCH Operations Lead
Hiring Country:Croatia
Leadership Level:Director / Career Group C

Role Purpose

At TheCoca-ColaCompany, we are not just refreshing beverages—we are refreshing careers. Join our organization and become part of a global system that values innovation, collaboration, and executional excellence.

TheDirector, Operations & RGMX, HRplays a pivotal role in translating Europe OU andregionalstrategy into locally relevant,action orientedcommercial, portfolio, and execution plans for thelocalmarket.This rolecarriesshared accountabilityfor country performance by shaping key choices, driving integrated system plans, and ensuring operational and RGMX excellence across the market.

Operating as anetworked leader, this role influences a wide ecosystem—bottler partners, marketing, commercial, finance, supply chain, S&I, and broader OU teams—to deliver strong, predictable performance and unlock sustainable revenue and margin growth.

Scope

•Geography:Croatia; collaboration acrossCCH regionand Europe OU.
•System:Works closely with the bottler and KO system partners.
•Team:Part of a networked OU/market team including Operations, Commercial, Marketing, Finance, S&I, and bottler stakeholders.

WhatYou’llDo for Us

Support Country Strategy & Performance Execution

• Contribute to the Croatia growth strategy, aligning OU/Cluster direction with market realities to enable actionable, locally relevant choices.
•Participatein country performance management with shared accountability for volume, revenue, mix, transactions, share, and overall country results.
• Provideinsight drivenrecommendations on portfolio priorities, customer investments, channel focus, and resource allocation to support market performance.
• Translate country strategy into integrated commercial and marketing plans in partnership with bottler and functional leads.

Lead System Alignment & Orchestration

• Act as a key integrator between the Company and bottling partner, fostering alignment on shared ambitions, commercial priorities, investment choices, and execution plans.
• Influencecross functionaldecision makingacross Finance, Marketing, Categories, Supply Chain, Commercial, and Public Affairs to drive cohesive,end to endoutcomes.
• Build andmaintainstrong relationships with bottler leaders to enhance speed, transparency, and execution quality.

Drive RGMX & Commercial Excellence

•Identifymarket specificconsumer, shopper, and customer opportunities that drive incremental volume, value, mix, and margin for the Croatian business.
• Localize and activate EuropeanRGMX big bets, influencing system partners (bottler, Franchise GM, Marketing, Commercial, Finance) to embed these approaches successfullyin market.
• Ensureend to endRGMX strategy execution—fromOBPPCdesign and pricing guardrails through toinstore activation—aligning with Finance, Marketing, Bottler, and Cluster leadership.
• Strengthenaffordability and premiumizationstrategies,leveragingentry packs at key price points,value for moneypropositions, andoccasion ledpremium formats.
• Analyze performance ofpack, price, and promolevers; develop mitigation or acceleration plans based on elasticity, mix, and competitive dynamics.
• Supportmargin improvementin Modern Trade and key channels, collaborating with Commercial teams on promo architecture, trade spend efficiency, and category value creation.
• Strengthenroute to marketand channel strategies to ensure coverage, availability, visibility, and pricing architecture areoptimizedfor Croatia.
• Partner with bottler teams to close execution gaps and unlock commercial opportunities acrossModern Trade,Out of Home, and emerging channels.
• Contribute tocustomer specificgrowth plans and category leadership with retail and customer teams.

Steward the Portfolio & Brand Strategy

• Support the development and local adaptation of brand and portfolio strategies, ensuring relevance across channels, consumer segments, and occasions.
• Ensurein marketexecution ofinnovation,pack pricearchitecture,and launches in ways that strengthen brand health and commercial outcomes.
•Providemarket insights to influence OU and Cluster decisions on innovation, category growth, and demand creation.

Contribute to Business Planning & Performance Routines

• Partner with S&I to embed RGMX ambitions intoABPandLRP, ensuring levers (pack, price, promo) are grounded in robust insights and market performance.
•Participatein ABP/LRP cycles with bottler and OU teams, focusing routines onforward lookingperformance management—clear decisions, risks, opportunities, and next actions.
•