Senior Director, Consumer Data Strategy

The Senior Director, Consumer Data Strategywilllead a global capability that ensures consumer data is a strategic asset across Marketing and the broader enterprise. This role is central to our ambition to build marketing systems that are predictive, insightful, and connected to consumer needs. Beyond data collection, this leader will be accountable for translating consumer data into activation, measurement, and sustained business impact at global scale.

This leader will define the vision and roadmap for how we strategically evolve, collect, structure, govern, activate, and measure consumer data across all channels and markets. They will collaborate closelyacross multiple internal stakeholders and withexternal data partnerstoensure our ecosystem fuels meaningful human understanding, more precise audience engagement, and stronger marketing performance.

We areseekinga strategic, inclusive, and commercially minded leader with deepexpertisein global data strategy leadership, activation frameworks, and measurement. The ideal candidate will combine analytical rigor with creativity, bringing an enterprise mindset and the ability to translate complex data systems into clear, actionable decision frameworks. This is a highly visible global role that will shape the future of how TheCoca-ColaCompanyleveragesconsumer data to power brand growth, innovation, and experience design.

The future of consumer data strategy is being fundamentally reshaped by the convergence of artificial intelligenceand rising consumer expectations around trust and transparency. As AI moves from an experimental capability to a core operational layer, the role of data strategy evolves from collection and activation into a discipline of continuous intelligence.Thisfuture willenablebrands toanticipateconsumer needs, orchestrate personalised experiences at scale, and generate predictive insight with speed and precision.The rolewillhelp shape thefuture,built through meaningful exchangesand activated through intelligent systems that are transparentand interoperable.

WhatYou’llDo for Us

• Define the global vision and roadmap for evolving, governing, activating, and measuring consumer data across channels and markets, with activation ready frameworks.

• Build the foundations of a robust consumer data ecosystem that integrates firstparty, secondparty, andthirdpartydata sources with clear pathways toactivation and value realization, while ensuring quality, consistency, and global interoperability.

• Partner withcross functionalteams—including Digital, Data, Technology, Customer & Commercial, Media, and regional Operating Units—to design global-to-local data flows, integration models, and activation strategies that scale across markets.

• Own the connection between data strategy and marketing activation, enabling advanced segmentation, personalization, predictive insights, and experimentation across channels.

• Establish measurement frameworks that connect consumer data activation to marketing effectiveness, learning agendas, and commercial outcomes.

• Guide the adoption of ethical,privacyforwarddata practices that build trust with consumers and support long-term value creation.

• Identifyand prioritize high impactglobal use cases that unlock competitive advantage.

• Translate complex technical concepts into clear strategic guidance for marketing and business leaders, enabling strongerdecisionmakingand more effective investments.

• Serve as a champion for data literacy across the global marketing community, building capabilities, routines, and best practices to accelerate adoption and impact.

• Build and manage strategic data partnerships with external platforms, technology providers, and media partners to expand data capabilities and measurement opportunities.

• Monitor emerging data trends, regulatory changes, and technological innovations to ensureCoca-Colaremainsahead of the curve in a rapidly evolving landscape.

• Collaborate with insights teams to connect behavioural, attitudinal, and transactional data, enabling anend-to-endview of the consumer and powering deeper human understanding.

• Lead the strategic adoption and governance of AI and machine learning capabilities within the consumer data ecosystem, including the deployment of AI for audience intelligence, content personalisation, and predictive modelling.

• Own the global data quality and enrichment strategy,establishingstandardsandscoring models, that ensure consumer profiles areaccurate, complete, and fit for activation.

• Help developedreal-time data capability, enabling live signal ingestionand in-moment decisioning. 

Requirements & Qualifications

• Bachelor’s degree in marketing, Data Science, Digital Strategy, Business, Analytics, or a related field; master’s degree preferred.

• 10+ years of experience leading and evolving consumer data strategy at global scale, within complex, matrixed organizations.

• Proven experience leading or shaping large-scale consumer data and marketing data platforms (CDP, Analytics, cloud data platforms,identityand activation stacks)

• Demonstrated ownership of end-to-end data architecture design, including ingestion, modelling, interoperability, and activation at global scale.

• Deepexpertisedesigning and operating privacy consent and identity aware data systems across multiple regulatory environments.

• Demonstrated experience collaborating with external data and media partners, including defining value exchange and measurement.

• Experience partnering with technology, digital, analytics, and marketing teams to builddata drivencapabilities and tools.