Senior Director, Fanta, Africa

Job Description Summary:

What You’ll Do For Us::

• Leads development of annual and multi-year brand growth strategies and business plans for a global brand in the Africa Operating Unit in order to deliver against overall brand vision and business objectives.

• Partners with internal (e.g. Research &Development, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives .

• Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions. Role works closely with the global category lead for their brand to bring global visions/strategies to life in the Africa Operating Unit .

• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution. 

Role Requirement:

• Bachelors Degree.

• 10 + years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal.

• Ability to translate Global Brand Vision/Strategy through development of Annual brand business plans along with corresponding resource requirements.

• Strong collaboration skills including ability to build partnerships, establish trust & creditability and influence across all levels of leadership.

• Excellent oral and written communication skills with ability to tailor communications to audience in a clear manner.

• Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications.

What We Can Do for You:

You will be part of the Africa team where teams are the new heroes, and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE
 

Skills:

Location(s):

South Africa

City/Cities:

Johannesburg

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

May 10, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.