Job Description Summary:
āManager:Senior Director, Franchise Operations - HK & Macau
Role Type:Individual Contributor
Language:Fluent English&Mandarin
Please note:This role is not a fully remote position. The selected candidate will need to be based inHong Kongand follow our hybrid work setup.Ā
Job Description Summary:
At The Coca-Cola Company, we have been refreshing the world and making a difference for 139 years. With a portfolio of more than 200 brands enjoyed by billions of consumers globally, we are committed to driving sustainable growth and creating value for our customers, communities, and stakeholders.āÆ
This roleleadsthe endātoāend commercial agenda for theHong Kong & Macaumarket, shaping and delivering systemāwide commercial priorities in close partnership with the local bottler. The role drives the development and execution of a multiāyear commercial roadmap, grounded in deep commercialexpertiseacross portfolio, routeātoāmarket, revenue growth management, channel strategy, execution excellence, etc. It ensures OU commercial strategies are translated into clear, marketāready plans with strong execution discipline and measurable business impact, while driving alignment, dataādriven decisionāmaking, and commercially focused joint planning across the system.
WhatYouāllDo for Us
Commercial Strategy & Planning
Lead overall commercial strategy and planning for theHong Kong & Macaumarket, grounded in a deep understanding of local market dynamics, consumer and customer insights, channel economics, and competitive landscape, etc.Ā
Bring deep commercialexpertiseacross routeātoāmarket, revenue growth management, portfolio, and channel economics,etcto shape and own a multiāyear commercial roadmap forHong Kong and Macau, clearly articulating growth priorities, strategic choices, and success metrics in line with OU strategies.Ā
Operationalize brand plans, activating new product launches, channel marketing plans and initiatives, brand/price/package strategy and in-store equipment guidance and activation strategy, etc.Ā
Balancesimmediateand long-term priorities.Seeksto meet criticalobjectiveswhile considering the impact of those decisions and activities on the ability to achieve long-term goals.
InāMarket Execution & Performance Management
Define, deploy, and govern execution frameworks, tools, and processes aligned with market dynamics and organizational strategy, ensuring disciplined and consistent execution of commercial plans across channels and customer segments.
Act as the primary interface between the OU and bottler execution teams to embed execution standards into dayātoāday operations, including oversight of commercial infrastructure and equipment deployment, pilot testing of new execution solutions, and scaling of proven best practices.
Establish robust performance management routines, including KPI tracking, execution scorecards, and structured business reviews, tomonitorprogress,identifygaps, and drive continuous improvement.
Capability Enablement & System Partnership
Build and enable strong commercial and sales capabilities across the system to support sustainable growth, including the development and deployment of sales force and customer communication toolkits that equip frontline teams with clear, simple, and effective execution guidance.
Drive structured capability development through frameworks, targetedtrainingand onātheājob coaching, while advancing digital, SFA, and process improvements to enhance productivity, execution accuracy, decision speed, and bestāināclass ways of working.
Act as a trusted commercial partner to bottler leadership, operations teams, and crossāfunctional stakeholders, fostering strong collaboration and shared accountability, andfacilitatingbestāpractice sharing across the OU and broader bottling system to strengthen system capability.
Perform other jobārelated duties as assigned, in response to evolving business needs and market dynamics
Requirements & Qualifications
Bachelorās degree or above in Business Administration, Management, Marketing, Finance, Economics, or relatedfield.
5+yearsāof progressive commercial experience within FMCG, withdemonstratedaccountability for commercial strategy, planning, and ināmarket execution.
Proven ability to lead endātoāend commercial agendas,leveragingexpertiseacross routeātoāmarket, revenue growth management,portfolioand channel strategy to deliver sustainable growth and execution excellence.
Strong experience working with a bottler, distributor, or partnerāled business model, with the ability to influence without authority and drive alignment across multiple stakeholders.
Highly analytical with strong business acumen, capable of translating data and insights into clear commercial plans and execution priorities.
Fluent in Englishand Mandarin, with the ability tooperateeffectively in a multicultural, crossāfunctional environment.Ā
What We'll Do for You
Exposure to World Class Leaders:A
coke