Partners Marketing Specialist

About Blackbaud

We’vecreated an environment where people follow their passion. 

There’ssomething about working at Blackbaud that feels different than other companies—there’sa sense of purpose and a belief that each of us can make a difference in the success of ourclients;organizations whose work changes lives. Blackbaud is the world’s foremost provider of technology solutions and services to the nonprofit market.  Software, analytics, data, marketing automation, website design,financial management,payment,anddonation processing.  Our broad portfoliocontainsall ofthetoolsnonprofits need to be successful in fulfilling their missions. 

About the Role

We areseekingaPartner MarketingSpecialistto join our teamtosupport ourevolving Partner Program. This role focuses on partner marketing enablement, content development, and execution support, helping ensure our partners are equipped with consistent, high‑quality messaging, assets, and programs that drive engagement and success.

Workingcross-functionally with internal teams,this role plays a key part in operationalizing partner marketing initiatives,maintainingcontent quality, and supporting go‑to‑market efforts. The ideal candidate is a strong communicator and writer, detail‑oriented, analytically minded, and comfortable supporting multiple initiatives in a fast‑paced, global environment.

Responsibilities

• Support the strategy and executionof partner-relatedmarketing content 

• Developandmaintaininternal enablement materialsincludingguides, win wiresandsuccess stories

• Review existinginternalpartner marketingand enablementcontent and update as needed to ensure accuracy and relevance

• Createpresentationmaterials,includingenablement messaging,joint value propositions,andevent-relatedcontent

• Supportpartnersgo‑to‑market initiatives, including messaging, content development, and demand generation activities

• Assistwith the planning, coordination, tracking, and reporting of events, webinars, and sponsorships, including reviewing event‑related materials

• Manage inbound partner marketing requests and assets, coordinating execution across teams

• Partner closely with Product Marketing to align and delivertimely, relevant product communications for partners

• Collaborate with internal stakeholders and external partnersto ensure brand alignment, messaging consistency, and quality standards

• Build andmaintainstrong working relationships with key stakeholders to support ongoing partner engagement initiatives

• Identifyopportunities tooptimizepartner marketing processes, including the use of AI tools or automation to improve efficiency and outcomes

• Support special projects andadditionalpartner marketing initiatives as needed

Minimum Qualifications and Experience

• Strongwritten and verbalcommunication, criticalthinking,and interpersonal skills.

• 2+ years marketing experience

• AdvancedproficiencyinExcel andPowerPoint

• Fundamental AI literacy

• Self-starter style and ability to drive outcomes

• Willingness to work in a dynamic environment – willingness to work virtually

• Demonstrated experience in supportingenablementprograms and initiatives

• Provenability toidentifyand resolve roadblocks through strong collaboration and communication skills

• Ability toestablishand build close working relationships.

• Team-oriented planner and decision-maker.