Director, Lurisia Export

The Director Export – Lurisia IT leads the full international expansion, commercial execution, and operational rigor of the Lurisia business across priority global markets.TheLurisiabusiness covers a premium portfolio whichisrenowned for its natural mineral water sourced from the Western Alps and high-quality soft drinks made with authentic ingredients. Known for purity, the range includes sparkling lemonades (Limonata), Chinotto, and AranciataRossa, often using IGP-certified fruits for an authentic Mediterranean taste,This senior role is accountable for delivering sustainable volume, NSR, and EBIT growth through strong export operations, distributor leadership, regulatory compliance, and crossfunctional coordination.

The role also acts as the central orchestrator between commercial, supply chainand external partners, ensuring bestinclass customer experience and flawless execution in-market.

What You’ll Do for Us

1. Export Strategy & Market Expansion

• Build and execute the strategic exportbusinessfor Lurisia across priority geographies, ensuring alignment with growth ambitions and category dynamics.

• Perform opportunity sizing, business case development, and prioritization of new markets and channels.

• Drive visibility and brand positioning in international B2B environments, including participation in key trade shows forAthome/AFHprospecting.

2. Commercial Leadership & Distributor Management

• Lead relationships with distributors,importersand bottlersacross top markets, ensuring performance against volume, NSR, and profit targets.

• Oversee endtoend customer management, including commercial negotiations, annual contracts, complaints resolution, and ongoing queries.

• Travel regularly to key markets to meet distributors, review performance, and drive inmarket execution.

3. Operational Execution & Inventory Management

• Oversee sales stock management, including the lease with CCH and the management of offsite KO lease properties used for export storage.

• Ensure inventory accuracy and tight control of stock movements, availability, and ageing risk.

• Collaborate with Supply Chain to ensure optimized export flows, logistics costs, and ontime fulfilment.

4. Production Partner Oversight

• Act as the main point of contact forallproduction partners, including CCH

• Ensure production planning, quality standards, documentation, and shipment timelines are met.

• Resolve operational issues and maintain high alignmentoninnovation 

5. Order-to-Cash & Commercial Operations

• Oversee the order generation, validation, and payment cycle.

• Manage postsales customer service, including product recalls, claims, and payment issues, ensuring rapid and transparent resolution.

• Lead clear and timely price communications to partners, including price increases, promotions, and discount policies.

6. CrossFunctional Leadership

• Partner with Marketing to ensure global brand consistency, asset localization, and innovation strategy alignment.

• Work closely with Finance on strong forecast cadence, P&L ownership, and investment decision-making.

• Ensure full compliance with legal, regulatory, customs, and product standards across every export market.

Experience & Capabilities

• 10+ years of progressive commercial experience in FMCG/CPG, with a minimum of 5 years in export or international markets.

• Proven track record leading P&Ldriven business units or export territories.

• Strong knowledge ofcommercial policies,international distribution models, customs processes, and regulatory frameworks.

• Key Account management, particularly in international markets and with wholesalers.

• Demonstrated ability to manage complex partnerships and negotiate seniorlevel agreements.

• Fluency in Englishand Italian; additional languages are an advantage.