This is where your work makes a difference.
At Baxter, we believe every personâregardless of who they are or where they are fromâdeserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.
Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
Here, you will find more than just a jobâyou will find purpose and pride.Â
Your Role:
Weâre strengthening our content-led marketing approach to improve visibility across search engines and AI-driven answer experiences. This role partners with brand, content, product marketing, analytics, and web teams to turn search insights into prioritized topics, optimized briefs, and content improvements that drive performance.
The Content Optimization Specialist is an early-career SEO/AEO and content strategy professional who supports organic visibility across our brand web experience. Youâll help monitor search health, identify opportunities to improve performance, and translate insights into clear, optimized briefs and content recommendations.
This role is primarily focused on brand-level topic ideation and content development (roughly 80%), with a secondary focus (roughly 20%) partnering consultatively with product marketing teams to improve content and surface major visibility gaps. Over time, youâll be expected to write or co-write select content pieces, while also leveraging contracted copywriter support when needed.
What you'll be doing:
Monitor and report on SEO/AEO performance through a regular cadence, tracking key metrics, trends, risks, and opportunities
Maintain dashboards and performance summaries to inform prioritization and support crossâfunctional stakeholders
Translate insights into an optimization backlog, recommending onâpage, content, internal linking, and technical improvements
Develop searchâinformed content strategies by analyzing demand, intent, and competitive gaps
Create clear, optimized content briefs for new content, refreshes, and campaigns to guide writers and partners
Write or coâwrite select content and collaborate with internal teams and external copywriters as needed
Stay current on AIâdriven and answerâbased search experiences, helping make content more âanswerâreadyâ and discoverable
Serve as an internal SEO/AEO advisor by providing guidance, enablement resources, and ongoing support to crossâfunctional teams
What you'll bring:
Bachelorâs degree in Marketing, Communications, Journalism, Business, or a related field
1+ years of experience in SEO (and/or AEO), content marketing, or digital marketing
Experience with Google Analytics, Google Search Console and Semrush or similar tools required
Hands-on experience contributing to content briefs, content optimization, and/or publishing workflows
Comfort collaborating with writers, marketers, and web teams to implement improvements and track results
Ability to use data and curiosity to find opportunities, ask good questions, and validate assumptions before recommending action
Communicates clearlyâable to explain SEO/AEO recommendations to non-specialists and align partners on next steps
Takes initiative to move work forward, from identifying a topic gap to delivering a brief and supporting execution
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $68,000Â to $93,500 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
US Benefits at Baxter (except for Puerto Rico)
This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Know Your Rights: Workplace Discrimination is Illegal
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
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