Who We Are
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
The Role
We are seeking a Brand Partnerships Executive to secure sponsorship and partnership opportunities on behalf of CAA Creators client roster. This role will oversee talent partnership deals from ideation to execution, negotiate deal points, and manage the relationship between our clients and prospective and/or existing partners. The ideal candidate will bring to each project a unique blend of digital endemic and general entertainment knowledge, vast experience in the brand and talent landscape, proven sales record and existing relationships within the brand and advertising ecosystem. Experience working with content creators and selling digital video-centric media assets is a must. Previous experience driving new business via brand and agencies across the digital media buying marketplace is a plus.
Responsibilities:
Confidence in prospecting new brand partners, managing existing relationships, and closing complex, creative deals.
Partner with Creator talent agents and executives to ideate on behalf of clients, to increase overall revenue growth and marketplace coverage.
Utilize strong prospecting skills to connect with brands and build brand solutions and product offerings that include Talent, Distribution, Data, Promotion/Marketing, and ROI/Measurement.
Collaborate with wider team on positioning, proactive sales, development of pitch materials and partnership activations.
Understand the client roster and product offering to help build incremental revenue streams.
Empower, keep teams on track, and participate in professional development of staff.
Support all integrated marketing and media (sponsorship) planning needs.
Qualifications:
7 + years of proven sales experience within a brand and/or agency environment in digital media, content, entertainment and/or culture, with a focus on talent partnerships
Fluent in creator economy marketplace
Strong network of brand and agency buyer executives
Track record of branded content and media sales
Strong knowledge of marketing and location-based entertainment trends, emerging media, consumer insights and the latest digital/social/mobile/video/interactive technologies
Experience working with Talent, IP and franchises
Entrepreneurial mindset and approach to everything: self-motivated, resourceful, innovative, forward-thinking, accountable, and committed
Ability to effectively operate in fast-paced, growing and evolving environment and multi-task and prioritize workflows efficiently
Understanding of distribution across branded entertainment campaigns
Exceptional communicator
Written and oral presentation expertise
Willingness/ability to travel domestically and internationally
Experience working with CRM software (ideally, Salesforce)
Proficient in relevant presentation software – PowerPoint and Keynote
Understanding of integrated digital media plans
Location
This role will be based in our New York or Los Angeles office.
Compensation
The annual base salary for this position is in the range of $135,000 - $185,000 for Los Angeles, and $135,000 - $200,000 for New York. This position also is eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria. Please speak with a CAA Recruiter to learn more.
Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.The absence of a permanent address is not a bar to employment. The Company does not discriminate against individuals based on housing status, including the absence of a fixed address.The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.caa