Director, Creative, Romania

Reports To:Senior Director I, Marketing – Romania

Role Purpose

The Director, Creative – Romania is the market’s seniormost leader forcreative strategy, brand expression, content development, cultural storytelling, and asset excellence. Operating at JG12, this role ensures that allCocaColabrands in Romania deliver distinctive, highquality, insightdriven creative work that strengthens brand equity and resonates with Romanian consumers.

This leader translates global and Europe OU creative platforms intolocally relevant, culturally powerful, modern expressions, partnering closely with Brand Directors, Media & Connections, IMX, Insights, PACS, Digital/Commerce, and bottler activation teams. The Director Creative ensures bestinclass creative production, integrated storytelling across touchpoints, and flawless delivery of all brand assets inmarket.

The role managescreativerelatedDME within guardrails set by Senior Director Marketing;final P&L accountabilityremainswith the GM.

WhatYou’llDoForUs

1. Creative Strategy & Brand Expression

• Lead the creative strategy forCocaColabrands in Romania, ensuring distinctive, culturally relevant brand expression.

• Translate global creative platforms and toolkits into locally resonant creative assets that reflect Romanian consumer and cultural insights.

• Guide all creative work to ensure it isinsightdriven, brandled, andaligned with the brand’s strategic role within the portfolio.

• Protect and strengthen brand identity, distinctive assets, tone of voice, and storytelling quality.

2. Creative Development Leadership

• Leadend-to-endcreative development from insight and brief through concepting, production, and final delivery.

• Craft and deliver worldclass creative briefs for agencies, ensuring clarity ofobjectives, consumertarget, and cultural relevance.

• Evaluate and elevate creative ideas, ensuring they are breakthrough,brandbuilding, and effective across all formats and channels.

• Oversee adaptation of global assets and creation ofmarketspecificcreative to ensure premium craftsmanship and consistency.

3.Full FunnelContent & IMX Integration

• Ensure creative assets are designed to work across the full funnel: ATL, digital, social, experiential, influencer, earned, and retail communication.

• Partner with Media & Connections to aligncreative with channelroles, audience strategy, and media plans.

• Collaboratewith IMX leads to ensure creative and activation ecosystems are coherent, integrated, and anchored in brand strategy.

• Ensure creative assets meet the needs of customer activation and ecommerce communication.

4. Cultural Relevance & Local Insights

• Champion Romanian cultural intelligence and embed these insights into briefs, storytelling, casting, and brand expression.

• Monitor cultural trends, social conversation, category behavior, and competitive creative to inspire differentiation.

• Act as the market’s cultural expert, ensuring brand work is modern, relevant, inclusive, and resonant.

5. Production Excellence & Agency Leadership

• Lead production excellence across all creative outputs: TVC, digital content, social assets, OOH, experiential materials, and sponsorship creative.

• Manage and inspire external agencies (creative, digital, social, production partners), ensuring high creative standards and performance.

• Oversee asset localization, versioning, adaptation, and quality control across channels.

• Drive efficient production processes, ensuring quality, speed, and responsible investment.

6.CrossFunctional& System Collaboration

• Partner closely with Brand Directors, Media & Connections, IMX, PACS, Insights, Digital/Commerce, and the bottler to aligncreativewith broader marketing and commercial plans.

• Work with PACS on earned storytelling,crisisrelatedmessaging, influencer strategies, andreputationsensitivecontent.

• Collaborate with bottler activation teams to ensure creative assets land correctly instore and in customer environments.

7. DME Stewardship & Governance

• ManagecreativerelatedDME within guardrails set by Senior Director IMarketing;final DME/P&L accountabilityremainswith the GM.

• Ensure all creative investment decisionsmaximizequality, efficiency, andlong termbrand value.

• Maintain strong governance across legal, responsible marketing, claims approval, sustainability, brand safety, and risk management standards.

• Support dynamic reallocation of creative/production budgets based on performance and priority shifts.

8. Performance Management & Creative Effectiveness

• Lead the creative measurement agenda (creative testing, social/content diagnostics, IMX performance insights).<