Director, Operations, At Home, Romania

The Director, At Home (AH) is the enterprise leader responsible for accelerating and transforming the At Home business across the Romania market through a unified,insight driven, andexecution focusedsystem agenda. The role owns theend to endAt Homestrategy and partners with the bottler andcross functionalteams to deliver 360 Integrated Activation (360IA) across AH channels and key customers.

A core mandate of this role is leading commercial execution excellence and advancing system capabilities toward predictive,insight led, andvalue drivenmodels that improve availability, basket incidence, and cooler performance. The Director is fully accountable for AH channel system performance—jointly defining and monitoring KBIs and driving mitigation and acceleration actions to deliver business plan (BP) volume, revenue, and share targets.

The role integrates data, analytics, and AI across planning, forecasting, promotion, and instore activation—enabling a modern, scalable, andfuture readyoperating model that unlocks sustainable growth across all AH channels.

What You Will Do for Us

Lead At Home Strategy, 360IA & System Alignment

• Lead the creation of ABP andlong rangeAt Home strategies for Romania, translating them into integrated 360IA execution roadmaps spanning portfolio, RGM, media, omnichannel activation, digital shelf, and instore execution.

• Leadhigh impactstrategic initiatives including 360 integrated activation, category development, omnichannel execution, digital shelf excellence, anddata drivencustomer planning tailored to AH channels (e.g., Grocery, Discounters, Proximity/Convenience, ecommerce) and key customers.

• Act as the senior system orchestrator, aligning GM, Marketing, RGM, Finance, Digital, bottler, and key retailers behind a unified At Home growth agenda.

Drive At Home Commercial Execution Excellence

• Lead commercial execution excellence for the At Home business in the market, shifting execution to predictive,insight led, andvalue drivenapproaches that grow availability, basket incidence, and cooler performance.

• Embed RGM, financial modelling, and scenario planning into AHdecision makingtooptimizeprice packarchitecture, promo intensity, and margin delivery.

• Elevate outletandcustomer levelactivation quality through disciplined performance routines, capability building, andclosed looptest–learn–scale practices.

Own At Home Channel Performance & System KPIs

• Own system At Home channel performance, jointly setting and monitoring KBIs and leading mitigation and acceleration initiatives to deliver BP volume, revenue, and share targets.

• Govern AH performance routines to ensure they areinsight driven,future focused, andaction oriented—shifting away fromreporting ledcadences.

• Maintain a predictive,data drivenview of competitive, retail, and regulatory dynamics in Romania to proactively shape system responses and protect performance.

Lead Data, Digital &AI EnabledTransformation

• Lead the data, digital, and AI transformation of the At Home business, embedding predictive insights into pricing, promotion, demand forecasting, assortment, and digital shelf execution to modernize planning and execution.

• Leverage advanced analytics and AI toidentifyincremental revenue, profit, and conversion opportunities across brands, packs, shoppers, occasions, and price tiers.

• Champion a test–learn–scaleoperatingmodel, accelerating adoption of digital tools and analytics across the Company–bottler AH system.

Experience & Capabilities

• Strong At Home and retail channelexpertise, with deep understanding of customer needs, retailer dynamics, and execution levers across AH channels and key customers in Romania.

• Robust commercial, RGM, and financial skills—with experience applyingprice packarchitecture, financial modelling, and scenario planning to drive profitable,insight leddecisions.

• Proven leadership in data, digitalandAI enabledtransformation, embedding predictive analytics and digital tools into AH planning, execution, and performance management.

• Demonstrated system leadership, influencing senior stakeholders across Company, bottler, and customer organizations to drive integrated,end to endexecution.

• Strategic andexecution focusedleader, skilled at translating strategy into disciplined,high qualityin marketdelivery.

• Exceptional communication and stakeholder management, with strong executive presence.

• In marketexperience preferred; franchise system or matrix leadership experience is beneficial.

• Fluency in Englishand Romanian

Travel

• Up to 25%, depending on business needs