Job Description Summary:
As a communications professional you bring your passion for creating engaging content for internal and external audiences to work each day and there is no better place to do that with than an iconic brand like Coca-Cola. In this role you’ll be the mastermind behind leading an integrated approach to the development and implementation of our communications plans that advance awareness of the company’s business strategy and impact internally and externally. You’ll work proactively to find stories that support an established company narrative with a focus on bringing to life innovation, sustainability, community involvement and total beverage portfolio stories in social and digital media. We’re looking for someone with a digital communications background with a quick and thoughtful approach and the ability to be cool under pressure.
What You’ll Do for Us
Lead the development, creation and implementation of project-based communications ensuring plans are fully synchronized with our local strategies and global narrative.
Develop and initiate strategies and content to drive measurable value for the business through internal employee engagement
Coordinate with global communications teams, marketing teams, bottling partners and other functions to ensure consistency of plans and messaging. Push back if you don’t think that it’s relevant
Manage proactively issues that impact the reputation of the company together with local business leaders.
Develop and manage the company’s digital media calendar to keep a rich pipeline of content flowing and coordinating with other parts of the company to identify both proactive and real-time content opportunities.
Work with brand, the business, and employee communications teams to develop, pitch and execute multimedia strategies across company channels for key announcements and launches.
Work with social strategists and agency partners to develop visuals and graphics for social channels; edit and write social copy and/or website articles to accompany visuals.
Oversee the production and organization of visual assets such that they can be easily used for ongoing communications opportunities.
Work closely with the company’s bottling partners to share content strategy, calendar and assets that can be leveraged across their social media accounts.
Develop targeted audience, channel plans and set social performance KPIs and track performance over time.
Recommend social content optimization plans based on real-time reporting and metrics.
Work with community management team to carry through strategy on post-level engagement to ensure it is aligned with the company’s narrative and tone of voice.
Manage supplemental website and editorial content to support social strategies as needed.
Qualifications & Requirements
Bachelor’s degree in Communications, Journalism, Marketing, or related field
10+ years of previous working experience in internal communications for large global company.
Amazing influencing and negotiation skills. Not just saying it, we really need it.
Every position requires stakeholder management but this one requires extra!
Crisis management comes with it so bear with it
Not to mention creativity but stop thinking outside of the box because there is no box!
Have fun working with awesome people. We mean it. Like, really.
Adapt and develop new strategies for communications. The present is always temporary.
Good interpersonal skills with ability to communicate in a consumer-oriented way to drive tangible business actions.
Must be collaborative, network-oriented mindset, curiosity about a wide range of topics and willingness to learn new areas, strong ability to work agilely in different teams, both inside and outside the system
Ability to demonstrate broad expertise in strategic communication plans, experience with stakeholder management, media, public policy, digital or social media, speechwriting or social media skills, demonstrated experience in driving agreement within an organization
Ability to monitor, understand and anticipate and drive communications for internal audiences – from business initiatives to outside events that could affect employees (such as anticipating employee activism or world events that may require the company to take a position).
Strong collaboration with other areas of the business and ability to operate in a network are required.
Lead communicator with ability to influence leaders on best way to drive messages to employees, and ability to develop and amplify a narrative.
Internal communicator to build consensus, ensure alignment and buy-in from key internal stakeholders.
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills:
Agency Relationships, Business Communications, Community Outreach, Copywriting, Data Analytics, Digital Communications, Digital Content, Executive Communications, Media Relations, Microsoft Office, Photography, Press Releases, Public Policies, Public Relations (PR), Search Engine Optimization (SEO), Social Media, Speech Writing, Strategic Communication Planning, Sustainability Communications, User Experience (UX), Video Editing, VideographyLocation(s):
ChinaCity/Cities:
ShanghaiTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
April 29, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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