Job Description Summary:
Role Purpose
The Senior Manager, Social & InfluencerGBis responsible for creating and executing best-in-class social&influencer strategies that elevate the cultural relevance, conversation share, and digital engagement of the Coca-Cola Company’s portfolio inGreat Britain.
This is a new market-level capability, introduced only in Top 9 countries to bring influencer, creator, and social activation closer to consumers, and to ensure the discipline is tightly integrated into local brand plans, IMX strategies, Central Operating Unit frameworks and commercial realities.
The Senior Manager is a hands on expert in creator partnerships, social channel strategy, cultural listening, influencer governance, and real-time content activation. With no central support, this role must demonstrateentrepreneurial drive, strong stakeholder management, and the ability to orchestrate multiple internal and external partners (agencies, creators, platforms, bottlers) to deliver high impact, high quality social/influencer content that drives brand love and business outcomes.
What You’ll Do for Us
Social & Influencer Strategy
Localisethe centralOperating Unitsocial&influencer strategy for international brandsfor in-market activation, anddevelop the in-market specific social&influencer strategyfor keylocalbrands, aligned with local brand teams,Connections, Creative, and Commercial priorities, in alignment withthe Central Operating Unit Social & Influencer team’s governance and guidelines
Identify culturally relevant moments, communities, creators, and platforms that can amplify brand narratives and unlock organic reach.
Ensure influencer & social plans are integrated early in the brand planning cycle and designed to drive measurable outcomes across the consumer journey.
Influencer Program Execution
Identify, evaluate, brief, contract, and manage influencers/creators across micro, mid-tier, macro, and celebrity tiers, ensuring relevance, authenticity, and brand safety.
Partner with agencies to manage influencer sourcing, contracting, coordination, content review, and performance tracking.
Drive always on creator programming, real time cultural activation, and campaign specific influencer bursts.
SocialProgramExecution
Execute theorganicsocial media strategy for key local brand(s)by overseeing the appointed agency and ensuring day-to-day delivery across organic social channels.
Actively apply the centraltrend-spotting process toidentifyand activate relevant real-time opportunities within the brand’s organic socialcontent, andexecute them in alignment with the local team and agency.
Work closely with Media toidentifyorganic posts on local channels that are suitable for paid amplification, supporting the achievement of Paid Mediaobjectives.
Consistently use centrally provided tools, platforms, and processes to manage planning, execution, reporting, and collaboration.
Content Development & Social Storytelling
Shape and oversee the creation of social first, platform native social & influencercontent in collaboration with creators, brand teams, and creative partners.
Ensuresocial & influencercontent ladders up to brand narratives and is built to perform natively on TikTok, Instagram, YouTube, X, Snapchat, etc.
Promote experimentation with new creative formats, emerging creators, and platform innovations, in alignment with the central Operating Unit Social & Influencer team.
Scale centrally created assets, content, and themes
Governance, Compliance & Brand Safety
Ensurelocalinfluencer activity complies with all internal rules, legal requirements, advertising standards, and disclosure guidelines.
Collaborate with thecentral Operating UnitSocial & Influencerteam, Legal, Procurement, Finance, and Integrated Marketing Experience to manage contracts, negotiations, payment process, and brand safety frameworks.
Maintain consistent governance processes for influencer selection, briefing, content approval, and reporting. Sharing learnings and best practice with Central Operating Unit teams
Act as key community member across all advocacy and influencer stakeholders across countries and with the central teams
Measurement, Analytics & Optimization
Track influencer and social content performance using dashboards, Integrated Marketing Experience measurement tools, platform analytics, and custom evaluation frameworks.
Connect the loop between impressions → expressions → engagement → traffic → conversion → advocacy.
Provide post campaign reviews and insights to strengthen future strategy and investment decisions.
Contribute to central Social & Influencer reporting
Cross Functional Leadership (without people management)
Partner with Local Brand Teams to ensure social & influencer work is connected to brand strategies, campaign ideas, and activation calendars.
Partner with the central OU Social & Influencer team to ensure all local social & influencer activities are in line with the Operatin
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