Director, Execution (Commercial & Brand)

Role Summary

TheDirector, Executionis the enterprise leader responsible for orchestrating systemwide commercial execution excellence across At Home or across AwayFromHome channels in the market. This role translates commercial, RGM, category, and marketing strategies into scalable, highquality operational plans that drive availability, activation impact,basketincidenceat pace.

The Director partners closely withthe local bottlerand cross-functional teams to define execution standards, build repeatable operating models, and ensure execution is driven by data, analytics, and AIenabled insights. The roleleadsthe development of execution frameworks, governance routines, and measurement systems that elevate execution discipline and enable system teams tooperatewith speed, precision, and accountability.

Thisrolealsodriveskeysystemchannelcommercialstrategicinitiatives,ensuringalignedoperationalplansandsystemreadinesstodeliveragainstvolume,revenue,share, anddistributiongoals.Success in this role is measured by sustained improvement inexecutionKPIs, faster time‑to‑market for initiatives, and fast system adoption of execution standards.

WhatYou’llDo for Us

Lead System Execution Strategy & Operational Planning

• Lead the translation of commercial, RGM, category, and marketing strategies into integrated execution roadmaps, setting clear system direction for activation, assortment, pricing execution, and in‑store standards.

• Drive key system channel specific commercial strategic initiatives, building the operational plans needed to achieve A/B/Ctargetsand ensuring system alignment for successful execution. 

• Define execution frameworks, standards, and operating models that are scalable acrosschannels.

Orchestrate System Collaboration & Bottler Alignment

• Act as the senior orchestration point for execution between The Coca-Cola Company, local bottler,and commercial teams, ensuring seamlessendtoendalignment.

• Translate strategies into clear execution briefs, timelines, and activation guidelines that bottlers and system partners can operationalize effectively.

• Establish execution governance routines (e.g., scorecards, joint reviews) to drive accountability, speed, and transparent system decisionmaking.

Drive InsightLed Execution Excellence

• Use dashboards, digital tools, and AIenabled analytics toidentifyexecution gaps, diagnose root causes, and guide targeted corrective or acceleration actions. 

• Lead performance tracking of key execution KPIs such as promo compliance, activation quality, assortment changes, and pricepack execution. 

• Govern afteraction reviews and continuous improvement initiatives, embedding learnings into future execution planning and system processes.

Enable Innovation, Testing & System Capability Building

• Oversee execution readiness for innovation launches, ensuring system visibility,in-markettracking, and rapid learning loops.

• Champion simplified, agile,system-alignedprocesses that enhance execution speed and quality across channels.

• Build execution capability across system teams, equipping the organization with modern tools, data literacy, and consistent execution standards.

Experience & Capabilities

• Strongexpertisein commercial and operational execution across At Home channels, with exposure to Away From Home preferred. Proven ability to translate strategy into execution at scale.

• Robust commercial, RGM, and analytical skills, with experience applying data, execution metrics, dashboards, and AI‑enabled tools to drive performance.

• Demonstrated system leadership, influencing bottlers and cross‑functional teams in complex, matrixed environments to drive integrated operational plans.

• Strategic and execution‑focused, able to build scalable frameworks, simplify complexity, and drive predictable in‑market results.

• Exceptional collaboration and communication, with strong stakeholder management, problem‑solving, and decision‑making capabilities.

• Local market experience preferred.

Travel

Up to20–25%, depending on business needs.