Manager, IMX - Customer Marketing, Immediate Consumption

The Manager, Customer Marketing – Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM. 

This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China’s dense retail network. 

Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup 

What You’ll Do for Us 

Define Impulse & Velocity Strategy 

• Develop long-range growth strategy for immediate consumption occasions 

• Establish cooler placement, visibility, and asset productivity standards 

• Lead seasonal and event-driven activation strategy to maximize impulse capture 

Drive Operational & Commercial Excellence 

• Partner with Bottlers to elevate execution discipline and outlet-level performance 

• Define KPIs for velocity, cold availability, share of space, and outlet penetration 

• Influence asset deployment and investment prioritization 

• Identify structural gaps and implement scalable corrective solutions 

Integrate National Campaigns to Outlet Level 

• Ensure brand campaigns translate into high-impact in-store execution 

• Provide field insights to inform portfolio and activation strategy 

Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics 

Qualifications & Requirements 

Required 

• Bachelor’s degree required 

• 3–8 years experience in trade marketing, field marketing, or route-to-market leadership 

• Strong understanding of China high-density retail environments 

• Demonstrated operational rigor and execution excellence 

• Experience influencing cross-system stakeholders 

Preferred 

• FMCG beverage experience 

What We Can Do For You 

• Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale

• High-visibility role partnering with senior Marketing, Category, and Commercial leaders

• Exposure to enterprise-level strategy discussions within a world-class system

• A strong platform to grow into broader strategy or category leadership roles

• Competitive compensation, benefits, and development opportunities