Senior Manager, Creative

Role Purpose

The Senior Manager, Creative (Shopper) GBis responsible fordeveloping,localizingandexecutingshopperfocused contentandinstore activation assetsthat bring Coca-Cola brands to life across the GB retail and awayfromhome landscape.

This is anew local role, introduced only in Top 9 markets to enhancelocal relevance,commercial integration, andendtoend creative excellencefromsell-in to shelf.

AsSmartwater, Costa, Stills, CCTM, and SparklingFlavourscategories accelerate in GB, the need forhighimpact shopper creative—tailored to retailer, channel, format, and consumption occasion—has become critical. This role ensures that local brand plans translate intobreakthrough, insightdriven shopper assets,optimizedfor POS, retail media, grocery multiples, convenience, forecourts, and foodservice outlets.

Working within the GB Integrated Marketing Experience team, this Senior Manager collaborates closely with local brand teams, Commercial, Shopper, RGM, bottler partners, and external agencies to delivershopper-ready creative that converts demand into purchase, while strengthening brand equity at the point of choice.

This role is hands-on, executional, and requiresa strongunderstanding of shopper communication principles,designknow-how, creativejudgment,channel andretail understanding,familiarity of bottlers dynamicsand the ability to work autonomously without central support.

WhatYou’llDo for Us

Shopper Strategy & Development

• Develop shopper-focused creative ideas and activation concepts that connect brand strategy toretail executionacross GB customers and channels.

• Translate brand narratives, global creative ideas, and IMX plans intochannelsspecificsimple and break-throughshopper creativethat drives conversion and visibility.

• Ensure creative solutions reflect shopper insightsand principles, category triggers, customer needs, and consumption occasions.

• Work and collaborate with central Shopper teamto scale and deploy best in class shopper toolkits

POS, Retail & CustomerSpecific Creative

• Lead creationoradaptationofinstore and POS assetsincludingshelf strips, gondola ends, wobblers, barkers, display units,digital commerce assets,retail media assets, and promotionalmaterial

• Work with bottlers to localize central shopper material to local realities mastering Coca-Cola Tech tools (likeShopX)

• Implement local campaignsleveraging360 integrated activation eco-system, when applicable

• Adapt master creative assets intocontextually relevant,retailersspecific executions that respect customer guidelines whilemaintainingbrand integrity.

• Developor adaptcreative forsell-in materials(customer decks, visuals, mockups, display concepts) working closely with Commercial and Shopper teams.

CrossFunctional Collaboration

• Partner with local brand teams to ensure end-to-end integration of creative acrossbrand,shopper, and commercial plans.

• Work closely with Commercial & Channel, RGM, Shopper Marketing, Insights, and bottler partners tooptimizecreative impact at pointofchoice.

• Ensure creative assets ladder up to Integrated Marketing Experience and Total Connections plans.

• Partner and align with central shopper team to ensure local plans areutilising best practice and latest insights

• Deploy latest shopper tools tostreamlineandincrease efficiencies and speed

Agency & Partner Management

• Manage external creative, design, and production agencies to execute high-quality shopper assets efficiently andon-time.

• Provide clear briefs, feedback loops, and creative direction to ensure output meets strategic and executional standards.

• When needed, produce or adapt lightweight creative content using design tools (Illustrator, Photoshop, etc.).

Creative Excellence & Performance

• Ensure all shopper creative adheres to brand guidelines, design systems, VIS, and packaging principles outlined by centralOperating Unit shopper team

• Evaluate creative effectiveness through A/B testing, AI testingtoolsand shopperbehaviouralstudies.

• Identifyopportunities to innovate with new shopper formats, retail technologies, digital signage, and retail media platforms.

Ways of Working & Leadership