Manager, Brand Management, Austria

The Brand Manager – Austria plays an essentialexecutionalrole in delivering locally relevant marketing activation across the full Coca-Cola portfolio. As part of asmall, agile nonTop9 marketing team, this role focuses onadapting centrally developed brand plans, campaigns, toolkits, and IMX assetsfor the Swiss market and ensuring high quality implementation across channels.

The Brand Manager collaborates closely with the Marketing Director, local system partner (CCH Austria), and the global/OU network to ensure that all brand activities meet Austrian market needs while remaining consistent with central brand strategy.

This is a handson, detailoriented role ideal for a marketer who thrives on activation, coordination, crossfunctional collaboration, and driving excellence in execution.

What You’ll Do for Us

Brand Execution & Local Adaptation

• Adaptcentrally developedbrand plans, campaign assets, toolkits, and IMX materials intolocally relevantactivations for Austria.

• Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate with Austrian consumers across linguistic regions.

• Support adaptation of local claims, pack/label requirements, legal approvals, and customerspecific messaging.

Campaign Activation & Project Management

• Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and instore touchpoints.

• Manage timelines, crossfunctional alignment, approvals, asset delivery, and production details for Austrian-specific activities.

• Work with agencies (creative, digital, shopper) on adaptation briefs and quality control.

CrossFunctional & System Collaboration

• Work closely with: 

• CCH Austria marketing & commercial teams

• Shopper & Customer Marketing

• Media & IMX

• RGM

• Insights

• Finance (POs, budget tracking)

• Support sellin presentations, retailer activation plans, and customerspecific adaptations.

Local Consumer & Market Insights

• Monitor Austria consumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices.

• Conduct small scale desk research and collaborate with Insights on Austria specific learnings.

• Ensure that Austria nuances (language, cultural context, retail environment) guide activation decisions.

Marketing Operations & Governance

• Execute local packaging/label updates where needed (following central direction).

• Manage approvals, legal checks, sustainability claims, and brand governance requirements.

• Maintain calendars, trackers, activity grids, and campaign documentation for the Swiss market.

Performance Tracking & Reporting

• Track activation KPIs and campaign performance (engagement, reach, distribution, shopper impact).

• Support preparation of brand/business reviews for Austria.

• Provide recommendations for improvement based on learnings and market feedback.

Ways of Working & Behaviours

• Operate independently within defined plans while seeking guidance on strategic decisions.

• Demonstrate strong collaboration, organization, agility, and proactive mindset.

• Bring “Austria Precision” to execution: high attention to detail, quality control, and timing discipline.

• Maintain strong relationships within central teams and the local bottler system.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 3–5 yearsexperience in brand management, consumer marketing, or FMCG activation roles.

• Experience adapting centrally developed brand assets for local markets.

• Strong project management, organizational, and coordination skills.

• Good understanding of consumer behavior and multichannel activation.

• Experience working with agencies and crossfunctional partners.

• Strong communication skills and ability to work across linguistic regions (German, English required).

• Ability to manage multiple tasks with strong attention to detail and followthrough.

• Curious, proactive, solutionoriented, and comfortable operating in a small team with limited resources.

• Experience collaborating with bottler/franchise partners preferred.

What We Can Do For You

• Handson experienceacross campaigns, channels, and categories in a dynamic market.

• Exposure to global marketing capabilities, toolkits, and crossmarket collaboration.

• Opportunity to influence localized brand experiencesin an important European market.

• Career growthinto Senior Brand Manager or IMX roles within Austria or across the region.