Job Description Summary:
Role Purpose
The Brand Manager –Bulgariaplays an essentialexecutionalrole in delivering locally relevant marketing activation across the fullCoca Colaportfolio. As part of asmall, agile nonTop9 marketing team, this role focuses onadapting centrally developed brand plans, campaigns, toolkits, and IMX assetsfor theLocalmarket and ensuringhigh-qualityimplementation across channels.
The Brand Manager collaborates closely with the Marketing Director, local system partner (CCHBulgaria), and the global/OU network to ensure that all brand activities meetLocalmarket needs whileremainingconsistent with central brand strategy.
This is ahands-on,detail-orientedrole ideal for a marketer who thrives on activation, coordination,cross functionalcollaboration, and driving excellence in execution.
WhatYou’llDo for Us
Brand Execution & Local Adaptation
Adaptcentrally developedbrand plans, campaign assets, toolkits, and IMX materials intolocally relevantactivations forBulgaria.
Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate withLocalconsumers across linguistic regions.
Support adaptation of local claims, pack/label requirements, legal approvals, andcustomer specificmessaging.
Campaign Activation & Project Management
Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and instore touchpoints.
Manage timelines,cross functionalalignment, approvals, asset delivery, and production details forLocal-specific activities.
Work with agencies (creative, digital, shopper) on adaptation briefs and quality control.
Cross Functional& System Collaboration
Work closely with:
CCHBulgariamarketing & commercial teams
Shopper & Customer Marketing
Media & IMX
RGM
Insights
Finance (POs, budget tracking)
Supportsellingpresentations, retailer activation plans, andcustomer specificadaptations.
Local Consumer & Market Insights
MonitorLocalconsumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices.
Conductsmall-scaledesk research and collaborate with Insights onBulgaria specificlearnings.
Ensure thatLocalnuances (language, cultural context, retail environment) guide activation decisions.
Marketing Operations & Governance
Execute local packaging/label updates where needed (following central direction).
Manage approvals, legal checks, sustainability claims, and brand governance requirements.
Maintain calendars, trackers, activity grids, and campaign documentation for theLocalmarket.
Performance Tracking & Reporting
Trackactivation ofKPIsand campaign performance (engagement, reach, distribution, shopper impact).
Support preparation of brand/business reviews forBulgaria.
Provide recommendations for improvement based on learnings and market feedback.
Ways of Working &Behavior's
Operate independently within defined plans while seeking guidance on strategic decisions.
Demonstrate strong collaboration, organization, agility, and proactive mindset.
Bring “LocalPrecision” to execution: high attention to detail, quality control, and timing discipline.
Maintain strong relationships within central teams and the local bottler system.
Qualifications & Requirements
Bachelor's degree in marketing, Business, Communications, or related field.
3–5years' experiencein brand management, consumer marketing, or FMCG activation roles.
Experience adapting centrally developed brand assets for local markets.
Strong project management, organizational, and coordination skills.
Good understanding of consumerbehaviorand multichannel activation.
Experience working with agencies andcross functionalpartners.
Strong communicationskills and ability to work across linguistic regions (German, French, Englishrequired; Italian is a plus).
Ability to manage multiple tasks with strong attention to detail andfollow through.
Curious, proactive,solution-oriented, and comfortable operating in a small team with limited resources.
Experience collaborating with bottler/franchise partners preferred.
What We Can Do
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