Senior Manager, Innovation - Sparkling

WhatYou’llDo for Us

1. Shape Brand‑Led Sparkling Innovation Territories

• Support the identification and definition of Sparkling innovation territories anchored in brand strategies, cultural trends, and consumer insights.

• Work closely with Sparkling category leads to ensure innovation direction complements Coca‑Cola TM, Sprite, Fanta,Schweppesand flavor sparkling portfolio priorities.
  

2. Develop Early‑Stage Concepts & Propositions

• Translate insights into product ideas, claims, sensorydirectionsand packaging storylines that reinforce brand identity and consumer relevance.

• Partner with insights teams to refine early‑stage concepts through testing and iterative learning cycles.

3. Mine Consumer, Cultural & Market Trends

• Monitor emerging consumer behaviors, youth culture signals, Sparkling rituals, and category trends toidentifywhitespace opportunities.

• Synthesize consumer and cultural insights into actionable inputs for front‑end innovation.

4. Partner Across Functions to Shape Early Innovation Development

• You will partner with category, insights, IMX, commercial, R&Dand other cross‑functional teams to shape early‑stage Sparkling innovation, ensuring that strong consumer insight, brand ambition and portfolio priorities are embedded from concept through early development.

• This partnership focus aligns with cross‑functional collaboration expectations seen in GC&M Sparkling and brand management roles. 

5. Support Pipeline Visibility & Storytelling

• Prepare concept boards, consumer territories, inspirationplatformsand internal storytelling materials for pipeline reviews.

• Helpmaintaina clear and organized view of the 12–24‑month early‑stage pipeline (consistent with Senior Manager scope).

6. Contribute to Innovation Launch Readiness (Marketing‑side)

• Partner with IMX,designand connection teams to translate early innovation concepts intoinitialnarratives and potential activation territories.

• Support OBPPC and commercial teams with consumer‑ and brand‑relevant inputs for pack roles and channel considerations.

Requirements & Qualifications

Education

• Bachelor’sor abovein Marketing, Business,BrandStrategyor related field.

Experience

• 6+years of experience in brand marketing, innovation marketing, consumer insights, or category strategy within FMCG.

• Experience in Sparkling or beverages preferred; familiarity with youth culture and digital ecosystemsadvantageous.

• Fluent in English and Mandarin, with the ability to engage senior stakeholders across functions in a fast‑paced environment.

Capabilities

• Strong consumer insight skills and ability to convert insights into innovation concepts.

• Solid understanding of brand strategy,positioningand portfolio principles.

• Concepting,storytellingand experience in early‑stage proposition development.

• Strong collaboration and influencing capabilities across marketing, insights, IMX, commercial and R&D partners.

• Comfort with ambiguity,iterationand early‑stage exploratory work.

Behaviors

• Curious, consumer‑obsessed, culturally attuned.

• Strongcommunicatorwith persuasive storytelling skills.

• Proactive,agileand solution‑oriented.