Camunda is the leader in enterprise agentic automation, orchestrating complex business processes, including high-value knowledge work, across agents, people, and systems. By creating production-ready, enterprise-grade agents with built-in governance, Camunda uniquely delivers trusted AI agents for business-critical processes. Over 700 leading innovators like Atlassian, ING, and Vodafone, rely on Camunda to slash time-to-value from months to days, boost operational efficiency, and elevate customer experiences. Camunda was named aVisionaryin the inaugural 2025 Gartner® Magic Quadrant™for Business Orchestration and Automation Technologies (BOAT).
As a fully remote, global company, we’re rewriting the rules of modern business. Named GP Bullhound’s 2024 Top 100 Next Unicorn list, certified as a Great Place to Work, and recognized by Flexa for true flexibility, we’re growing fast and looking for top talent to join our team. If you’re excited to do meaningful work and make real impact, keep reading, this role could be the one you’ve been waiting for.
The Opportunity
Camunda's partner ecosystem is a critical growth lever. As we launch into the agentic AI era, Global System Integrators (GSIs), cloud hyperscalers, Independent Software Vendors (ISVs), resellers, and tech partners are instrumental in taking our platform to enterprise customers at scale. This role is the product marketing engine behind those partnerships.
As the only Partner Product Marketing Manager, you will sit at the intersection of product marketing and alliances. Your job is to translate Camunda's platform capabilities into joint value propositions that resonate with each partner type — and with their customers. You will build the content, narratives, and programs that make Camunda the most compelling orchestration platform in any partner's portfolio.
This is a high-visibility, high-impact role. You will present at partner events, lead joint webinars, and act as a trusted voice to partner marketing and product teams. You will understand what motivates each partner type — their business models, competitive pressures, and go-to-market goals — and build programs that create genuine mutual benefit.
What You'll Do
Joint Value Proposition Development
Own the development of joint value propositions and solution narratives for Camunda's strategic partner types: GSIs, cloud hyperscalers, ISVs, resellers, and tech partners.
Translate Camunda's agentic orchestration positioning into compelling partner-specific messaging that speaks to each partner's business priorities and their customers' outcomes.
Partner with your product marketing colleagues and the Alliances team to ensure joint narratives are grounded in real platform capabilities and differentiated in the market.
Map Camunda capabilities to partner technology stacks and use cases — identifying where the combined solution is stronger than either platform alone.
Partner Enablement
Produce high-quality co-branded assets — solution briefs, battle cards, and joint pitch decks — that enable partner sales and pre-sales teams to confidently position and sell Camunda.
Create a low-touch breadth program utilising Camunda Marketplace, enabling breadth partners to use a self-service library of blueprints and integrations
Develop and deliver partner-facing enablement: internal webinar/event (SKO) presentations, onboarding content, product overviews, competitive positioning guides, and objection-handling materials
Explore the expansion of accreditation for partners going beyond “gold to bronze” horizontal accreditation to vertical certification
Create ROI frameworks and business case templates that help partners articulate the value of Camunda-powered solutions to their customers.
Demand Generation Through Partners
Design and execute joint marketing programs — co-marketed campaigns, digital activations, and ABM plays — that generate qualified pipeline through partner channels in partnership with the Growth team.
Plan and deliver joint webinars, virtual events, and conference sessions with partner counterparts; act as a presenter and on-stage spokesperson when required.
Support partner participation in Camunda-led events (including CamundaCon) and represent Camunda at key partner and industry events.
Collaborate with agreed partner marketing managers on activity/event/budget topics
Work with Growth and the ADR teams, along with Alliances and Sales teams, to ensure partner-sourced leads are followed up effectively and progress through the pipeline.
Partner Growth, Relationship Development & Ecosystem Strategy
Develop “partner first” messaging, including recruitment deck for resellers, system integrators, ISV’s and hyperscalers, tech partners, detailing how they can generate incremental revenue via a partnership with Camunda
Build trusted relationships with partner marketing, product, and alliance counterparts at GSIs, resellers, hyperscalers, and strategic ISVs.
Understand each partner's business model, go-to-market motion, and customer base — and use that understanding to prioritise the initiatives that create the most mutual value.
Act as the voice of the partner ecosystem internally: bring partner feedback, market intelligence, and competitive dynamics into product marketing strategy.
Identify new co-sell and co-marketing opportunities within the ecosystem and develop business cases for investment.
Performance & Reporting
Define KPIs for partner marketing programs and track performance rigorously — including partner-sourced pipeline, co-branded asset usage, and event ROI.
Report on program outcomes to senior marketing and alliances leadership, with clear data-driven recommendations for continuous improvement.
Manage marketing development fund (MDF) allocation where applicable, ensuring spend delivers measurable return.
What You Bring
Essential experience
5+ years in B2B technology marketing, with at least three years focused specifically on partner, channel, or alliance marketing in a SaaS or enterprise software environment.
Demonstrable experience working with two or more of the following partner types: Global System Integrators (GSIs), cloud hyperscalers, ISVs, and/or resellers.
Proven track record building joint value propositions and go-to-market narratives with technology or services partners — including taking those narratives to market through content, campaigns, and events.
Experience presenting and leading sessions at partner events, joint webinars, and/or industry conferences — comfortable as an external-facing spokesperson.
Deep understanding of partner motivations and business models: how GSIs generate margin on services-led engagements, how hyperscalers drive cloud consumption, how ISVs build integration-led growth, and how resellers generate partner programme revenue.
Strong content creation skills — you can wr
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