Senior Manager, RGMX - Tea

TheSenior Manager, RGMXTeais responsible forleading Revenue Growth & Margin Expansion strategies for theTeacategoryin Japan.

Reporting to the Senior Director of RGMX, this role involves translating OU LRP/ABP strategy into category-specific pricing, promotions,packagingand product mix strategies that drive sustainable topline growth, transactionexpansionand margin improvement within theteacategory. The role is fully accountable for theTeacategory's OBPPC, ensuring that the P/L expectations for theTeacategory are met within the total Japan business.

This position partners closely with the Teacategory team in Marketing anddotted-linereports to theTeacategory head.The role also involves working closely with all channel leads, the team, Commercial Finance and Bottlers' RGM teams to ensure the disciplined execution of OBPPC strategies and value creation levers. The role combines strong analytical capability with in-depth category knowledge tooptimizethe competitiveness of the coffee portfolio across complex channel landscapes.

Scope of Responsibility

• Markets:Japan 

• Category:Tea(RTDTea, Hot/Cold formats, Premium, Mainstream, Entry, Channel& Customerexclusiveportfolio) 

• Channels:

• Japan: CVS, Supermarkets, Drugstores, Discounters, E-Commerce, Eating & Drinking(Vending has the dedicated RGMX resource in Vending team)

• Coverage:Full RGMX capabilities. Pricing strategy, promotion optimization,channel-pack-flavormixstrategy, SKUoptimization, OBPPCarchitecture, Segmented execution, System economics

• Stakeholders:OU RGMX, Marketing, Channels & Operations, Finance, Global RGM, Bottler RGM teams

Key Responsibilities

1. Category RGM Strategy-Tea

• Develop and execute theTeaRGMXstrategyto deliverOULRPandABP. 

• Develop Coffee categoryOBPPC frameworkacrosschannelaligned with category and channel growthstrategies.

• Identifyvalue pools across brands, price tiers, and channel segments to unlock profitable growth.

• Bring RGMX insight into mid-term innovation pipeline development to ensure thatMarketingand R&Dteamtoprepareinnovationlaunches to address RGMX opportunity.

2. PricingStrategy-Tea

• Define pricing architecture acrossTeaSKUs, across channels in Japan including laddering and price-tier strategy.

• Develop channel-differentiated pricing strategies considering competitive intensity and shopper missions.

• Conduct elasticity and price sensitivity analyses to guide pricing decisions.

• Support scenario-based pricing recommendations in response to commodity volatility and competitive actions.

• Track the performance and course-correct in needs 

• Proposeconsolidatedrecommendations tofunction LTsto bring the strategy to life in market execution

3. Promotional Strategy & Trade Spend Optimization

• LeadTeapromotionstrategy and evaluate ROI across channels.

• Partner with Channel teams to design effective, data-driven promotional mechanics& guideline 

• Improve trade spend productivity by analyzing uplift, cannibalization, and margin impact.

• Establish post-promo evaluation processes to embed continuous improvement.

4. Portfolio & Mix Optimization

• Drive premiumization and affordability strategies withinTeato improvequalitytransaction 

• Identifyopportunities torationalizepack architecture and channel-specific SKUsboth from Future-Back view and BAUoptimization viewto improve operational efficiency and margin performance.

• Balance core SKU growth with innovation scale-up and complexity reduction.

5. Analytics & Insight Integration

• Integrate data sources including volume, transactions, NSR, margin, market share, POS, shopperdataand consumer insights.

• Translate analytics into actionable recommendations for pricing, promotions, and mix.

• MonitorTea businessperformance against RGM KPIsand provide needed action plans to Category team and Channel team 

• Partner with analytics teams to refine elasticity models and portfolio simulations.

6. Cross-Functional & System Collaboration

• Serve as primaryTeaRGM contact for Marketing and Channel leaders.