Director, Studio X & Agency Operations

TheDirector, Studio X & Agency Operationsis a critical leadership role at the heart of Coca‑Cola Japan & South Korea Operating Units’ marketing transformation. This role combinesend‑to‑end stewardship of Studio X—the execution arm of Open X—withstrategic and operational leadership of agency operations, performance management, and efficiency optimization across WPP, strategic, and boutique agencies.

The role ensuresspeed, quality, transparency, and effectivenessin marketing execution by integrating capabilities, standardizing ways of working, and driving disciplined agency governance, whileremainingfuture‑focused and innovation‑oriented. Acting as a senior change agent, this leader bridgesglobal and local,strategy and execution, andcreativity and commercial rigorto enable a modern marketing organization.

Key Responsibilities

1. Studio X Leadership & Execution Stewardship

• Lead theOU Studio X agenda, in close partnership with the designated Studio X Lead, ensuring alignment with global Studio X strategy and standards.

• Drive day‑to‑daystewardship of Studio X activities, including integrated project management across multiple marketing capabilities.

• Standardize and continuously improveprocesses, tools, routines, and best practices, consistent with global Studio X guidelines.

• Serve as the primaryOU liaison with WPP within Studio X, ensuring effective engagement, communication, and performance management.

• Partner with OU Studio X leads todefineservice rollout,identifyoperational pain points, andescalateas needed to Open X and global Studio X leadership.

• Contribute as a core member of theglobal Studio X community, shaping future agendas, learning culture, and capability evolution.

• Lead the articulation and rollout of theStudio X playbookacross Operating Units.

2. Agency Operations, Performance & Governance

• Provide senior oversight ofAgency Operations management and engagement processesacross WPP, strategic agencies, and boutique rosters.

• Establish and stewardrobust, project‑based agency performance assessment, ensuring structured feedback loops with KO teams, agencies, and project output owners.

• Overseetracking, validation, and reconciliation of agency scope, type, and volume of work, in close collaboration with:

• Studio X leadership

• Marketing Operations & Capabilities

• Procurement

• Finance / CAPS / Operations Directors

• Driveagency efficiency and value creation, including fee structures, productivity measures, and continuous improvement initiatives.

• Support and governmarketing procurement processes and tools(e.g., MAP tools including PS, FTP, PE, etc.).

• Partner with Platform Services to develop and steward atechnology‑enabled agency intelligence platform, providing:

• Real‑time visibility of agency credentials and ROI

• Proprietary Coca‑Cola assessments of agency skills and individual talent

• Dynamic management of the global and local agency roster

3. Marketing Transformation & Change Leadership

• Act as asenior change agentfor marketing transformation, embedding new ways of working across the OU and broader network.

• Role‑model agile, integrated, and collaborative behaviors across global, regional, and local teams.

• Contribute beyond core scope tostrategic marketing transformation initiativesled by the Marketing Operations & Capabilities team.

• Build strong partnerships with:

• OU Category teams

• Integrated Marketing Experiences (IMX)

• Frontline Activation (FLA)

• Commercial and Bottler stakeholders

• Balanceflexibility and discipline, ensuring future‑ready innovation whilemaintainingoperational rigor.

Leadership & Collaboration

• Direct Reports:1

• Influences and alignssenior OU leaders, negotiating investment and adoption of Studio X and agency transformation initiatives.

• Shares best practices and insights across theglobal marketing network.

Qualifications & Experience

Experience

• Over 13years of progressive senior leadership experience in:

• Marketing execution

• Agency management & operations

• Innovation and capability management

• Project and program management

• Proven experience working acrosscross‑functional and cross‑geographical teams.

• Strong background inagency governance, pitch management, and procurement.

• Experience with bottlers and local market operations preferred.