Reporting to the Senior Director of Data Science & Analytics, you will own, build, and scale our enterprise media measurement and analytics capabilities. You will define and lead the endātoāend measurement roadmap, establish ināhouse and hybrid measurement solutions, and translate complex data into actionable insights that drive business growth. You will serve as a strategic partner to Marketing, Commerce, Brand, Finance, and Data Science leaders, directly influencing media investment decisions, budget allocation, and return on investment optimization while operating as both a builder and a leader.
A Taste of Your Responsibilities
ā¢ Own and define the enterprise media measurement roadmap, including prioritization, capability development, and longāterm vision
ā¢ Lead the transition from vendorāled measurement to scalable ināhouse or hybrid capabilities, including Marketing Mix Modeling, incrementality testing, attribution, and experimentation frameworks
ā¢ Define and help architect the endātoāend media data ecosystem in partnership with Data Science and Engineering to enable a single source of truth
ā¢ Identify and prioritize requirements for advanced analytics, artificial intelligenceāenabled insights, and data integration aligned with enterprise platforms
ā¢ Establish and operationalize continuous return on investment and key performance indicator measurement frameworks across channels and brands
ā¢ Translate measurement outputs into clear, actionable insights and recommendations that inform media, content, and audience strategies
ā¢ Partner with Marketing, Commerce, and Brand leaders to guide budget allocation, scenario planning, and investment decisions
ā¢ Enable optimization modeling and performance tracking to maximize enterprise return on investment
ā¢ Partner with Business Intelligence and Finance to develop scalable reporting solutions and decision tools
ā¢ Own delivery of performance reporting, dashboards, and insights across media and content
ā¢ Elevate how insights are communicated through clear, compelling storytelling for senior leadership
ā¢ Establish and enforce enterprise governance and standards for media measurement and experimentation
ā¢ Define and scale best practices across attribution, testing, and performance evaluation to ensure consistency and transparency
ā¢ Lead change management efforts to embed measurementādriven decision making across the organization
ā¢ Serve as a strategic thought partner to senior leaders across Marketing, Commerce, Brand, Finance, Media Services, and Data Science
ā¢ Align crossāfunctional teams on measurement priorities, methodologies, and insight application
ā¢ Operate as a handsāon builder, defining the futureāstate team structure and capability roadmap
ā¢ Hire, develop, and lead a highāperforming analytics team as the function scales
Ingredients Required for Your Success
ā¢ Bachelorās degree required
ā¢ 10+ years of experience in media analytics, marketing measurement, or data science
ā¢ Proven experience building and scaling marketing measurement capabilities, including Marketing Mix Modeling, incrementality testing, and experimentation frameworks
ā¢ Expertise in causal inference, sales lift methodologies, and testāandālearn approaches
ā¢ Demonstrated experience influencing marketing investment decisions and optimizing return on investment
ā¢ Deep familiarity with consumer packaged goods (CPG) data sources such as Circana or Nielsen
ā¢ Strong understanding of digital media ecosystems and consumer data platforms
ā¢ Experience partnering with senior stakeholders and translating complex analytics into businessārelevant insights
Number of Days in Office: 3-4
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CompensationĀ
Pay Range:$133,000-$197,000The annual salary listed above is the expected offering for this position. An employeeās actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employeesā equity.Ā Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.
Our Benefits
We care about your total well-being and will support you with the following, subject to your location and role:
Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities
Our Company
At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions ā within our people and our iconic brands like Birds EyeĀ®, Slim JimĀ® and Reddi-WipĀ®.
Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.
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