D2C Operations Director

Our products are available to consumers in more than 200 countries and territories.Thebrands are brought to our consumers through a network of independent,Company-owned or controlled bottlingplants, as well asdistribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to our customers and vending partners. The D2C Operations Director serves as the primary point of contact representing the total region portfolio and will steward the development of the brands with primary accountability of growing revenue, volume, share and transactions through. We are looking for candidates with bottling or general management experience that can build relationships and execute our strategies across our network.  

What You’ll Do for Us

• Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.
• Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need. 
• Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
• Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
• Standardizes common approach to capability building based on bottlersegmentation.
• Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improvecapabilities.
• Coordinate'straining/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
• Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included. 
• Be the SME for Large Store, Small Store and FSOP Channel Plans and work with respective Directors and their sales teams at thebottlersto execute the plan.  Participate in all channel planning routines from Atlanta.
• Provides Bottler performance feedback to Franchise Leadership “serving as voice of themarket.”
• Monitor'smarket conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.
• Work with Commercial Manager to support the development of commercial stewardship bi-monthly planningstewardship.
• Ensure all National Retail, National Foodservice and Regional customer plans are communicated within planning process to ensure end to end execution.
• Responsible for negotiation and resolvingbottling contractsand National Supply Chain agreementsas well as governance agreementsandmanagesgovernance routines.​

Qualifications & Requirements

• Bachelor’s degreein Business, Marketing, Management with a Master’sdegree is preferred.
• 5 or more yearsinCPG organization responsible for direct sales, key account or franchise management with P&L responsibility. 
• Must have experience as a Business Partnerwithdirect Bottlerormanufacturingexperience in theFood and Beverage industryand how to develop capacity plans to meet customer demand.
• Must have experience withannualbusinessplanning, forecasting, customer and distributor managementand demonstration a track record for delivering positive revenue results. 
• Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment. 
• Understanding of channel marketing, syndicated marketing research and competitive analysis and how toutilizethis knowledge to drive sales. 
• Must possess excellent relationship building skills, as well as strategic leadership abilities 
• Distribution center knowledge is ideal 
• The ability to influence outcomes and be persuasive are ideal

What We Can DoForYou

• Iconic Brand:Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Learning Culture:Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.