Senior Director,BigFutureContentStrategy
College Board -BigFuture
Location:This is a remote role. Candidates who live near CB offices have theoptionof being fully remote or hybrid (Tuesday and Wednesday in office). All CB employeesare required tooccasionally travel to meet in person for business purposes.
Role Type:This is a full-time position
About the Team
BigFuturesolutions helpeveryteenagerown their futureanddiscoverpostsecondary options that fit them best. TheBigFutureCommunity teamsupports students’ journey throughresources, content and go-to-market effortsreachingteens, parents, and K-12 educators. Our authentic, trusted content for the BigFuture.org product featurescareer and collegeexpertsand guides teens and parents through a healthierapproach to future planning. Our resources includeBigFutureScholarships ($23+ million to over 24K teens since 2019), the College Board National Recognition Program (283K students recognized for academic achievement in 2025);BigFutureAmbassadors (thousands of high school students who share free college and career resources); andBigFutureLive (live eventsengagingthousands of parentsyearly). The team coordinates cross-functional go-to-market efforts toreachK-12,studentsand families.
About the Opportunity
As Senior Director,BigFutureContent Strategy, you willbe responsible forthe content ecosystem underlyingtheBigFuture.orgproduct, which engagesover 19million unique users a year. In partnership with theBigFutureProductteam,you’llshape our content-as-product strategy toadvancepersonalized exploration on BigFuture.org. You’lllead editorial strategy forstudent and parentcontent served throughout our product,nowinthe Community Libraryand eventuallyviaAI-enabled conversation and alongside tools. You and your team will rapidly create high volume, information-rich, authentic video, articles,graphicsand other content. You’lloversee cross-functional go-to-market efforts to drive teens and their families to engage withBigFuture.orgcontent. You’llset andmaintaina high bar for content as a player-coachleadinga team of four.
In this role, you will:
Strategic Editorial Leadership of Content for Product (20%)
Develop, refine, and socializea comprehensive content strategy that advances and alignswith theBigFutureproduct vision and roadmap for personalized exploration
Own, refine,and socializean editorial roadmap forarticles, videos and otherBigFuture.org productcontent, informed by student and parent needs, business goalsand priorities,landscape trends, and best practices for postsecondary planning
Oversee research and defineclear outcomes,key messages,andproduction approach for every piece of BigFuture.org content to ensure consistency and quality
Define ambitious quantitative goals for content, trackKPI’s, diagnose opportunities, gaps, and implications, implement pivots,and ensure robust tracking systems
Managequantitative and qualitativeuser research and feedback systems tomeasure value and relevance of BigFuture.org content
Strategically curate and serve content via a content management system to drivelog-insand other product engagement metrics
Production Systems and Quality of Content for Product (20%)
Prioritize and manage community team’s backlog of content concepts and editorial calendar to drivetimely, consistent, high-quality,rapid content creation
Establish and refine robust processes and systems to plan,createand review high-quality contentin two-week sprints
As the division’s owner of content quality, set staff expectations and screen all content for quality, accuracy and alignment with brand positioning,voiceand style guidance
As player-coach, regularly implement all aspects of content production, including research, planning,interviewingand partnering withproduction teamswhile simultaneously managing the community content team
Manage vendor relationships and systems to ensure economical, efficient delivery of content
Cross-functional Leadership (10%)
Surface content-as-product needs to Product and Tech teams and consult throughout discovery,designand implementation processes
Surface go-to-market needs andeffectivelyguidecross-functional efforts to grow audiences, expandreachand strengthen theBigFuturebrand
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