Senior Manager, Coffee, Georgia

TheSenior Manager, Coffee, Georgia(Korea)is responsible forleading thebrand strategy and in‑market executionof Coca‑Cola’s coffee portfolio in Korea, with primary ownership ofGeorgia Coffee. This role translates brand equity intocommercial growth, driving sales, profit, and market share through strong brand building, integrated marketing execution, and portfolio management.

Operating in anewly structured organization, this role is one level below the original Director scope butretainsend‑to‑end brand ownership—requiring a leader who isstrategically sharp, highly collaborative, and hands‑on. The role works closely with IMX, Innovation, Commercial, and Bottling partners to deliver short‑, mid‑, and long‑term growthobjectives.

Key Responsibilities

Brand Strategy & Business Planning

• Develop and execute thelong‑range brand strategyandannual business plansfor the Coffee category in partnership with the Category Lead.

• Define clear brand roles, positioning, and growth priorities to strengthen brand equity and expand the user base.

• Translate brand ambition intoclear, executable plansthat deliver sustainable value growth in the Korea market.

Brand Marketing & IMX Execution

• Leadbrand marketing planning and executionacross communications, promotions, and experiences.

• Own the brand marketing calendar, including products, packaging, communications, and promotional activities.

• Work closely with theIMX team and Coffee Content partnersto deliver integrated, culturally relevant campaigns across media, digital, social, and in‑market touchpoints.

Portfolio & Innovation Collaboration

• Manage theCoffee portfolio strategy, including maintenance and expansion, in close collaboration with the Innovation team.

• Provide strong brand input into innovation projects, ensuring alignment with brand strategy and consumer needs.

Commercial & Cross‑Functional Leadership

• Partner closely with Commercial, Supply Chain, R&D, and Bottling teams to ensure strongcommercial executionand system alignment.

• Contribute to joint business planning and in‑market activation with bottling partners.

• Coordinate and influence cross‑functional teams across the Korea organization to deliver brandobjectives.

Performance Management & Insights

• Leadbrand performance diagnosis and analysis, incorporating consumer insights, market trends, competitive landscape, channels, and customer dynamics.

• Track day‑to‑day performance across sales volume, revenue, profit, and brand health metrics.

• Commission and leverage brand and consumer research to inform decisions andoptimizeplans.

Budget & Resource Management

• Manage thebrand marketing budgetin alignment with brand strategy and productivity guidelines.

• Ensure disciplined investment decisions and strong ROI focus.

Qualifications & Requirements

• Bachelor’s degreerequired;MBA or equivalent preferred.

• Over 11 years of experiencein brand management or marketing roles within FMCG, beverage, or consumer goods industries.

• Proven ability to develop and executebrand strategies that drive commercial results.

• Strong strategic thinking paired with hands‑on execution capability.

• Deepconsumer‑centric mindsetwith strong analytical skills toidentifygrowth opportunities from complex data.

• Experience working withinmatrixed organizationsand with bottling partners.

• Strong communicationskills and ability to collaborate with regional and global teams.

• Curiosity, learning agility, and openness to innovation.

• Solid understanding of theCoca‑Cola system business model(OU and Bottler).

• Native‑level Koreanrequired; business‑level fluency in Englishrequired.