Direct Marketing Manager

Key Account Manager, digital and direct marketing AIG Seguros México

Who we are:

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions.

These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks, and provide for retirement security.

Your contribution at AIG:

You are respected for your expertise and/or ability to grow, add value, diversify product and type of distribution with AIG Sponsors.  You balance the needs of multiple stakeholders, making sound decisions using data, analytics, experience to drive campaign execution with KPIs achievement as per campaign approval. Ultimately, you take ownership for key outcomes.

Key Accountabilities:

You will dedicate part time to Hunter and Farming activities.

As a Hunter, you will execute the established strategy to close new commercial agreements with partners among several sectors. You will be accountable for look for contacts within targeted companies, building and present value offer proposals, negotiating terms within our company standards, coordinating other teams and people, and to lead the implementation process for a successful launch.

As a Farmer, you will be accountable of partner’s budget assigned to you.

How do you proceed:

Develop strategies, plan and execute sponsor’s sales & marketing plans to maximize revenue generation from existing partners to achieve both topline and bottom line. Constantly propose to existing Sponsors new ideas, initiatives, products, distribution channel with the purpose to be constantly adding value to the Sponsor and to the relationship with AIG.  If the initiative is accepted by the Sponsor, the Account Manager is responsible for building the strategy, planning, and defining the target expected, KPI’s projected and executing the campaign.

Responsible for executing the discipline of cross-selling and up-selling after 3 months of selling the initial product. Responsible for conducting campaign analysis per month by using quantitively and qualitive reporting tools in the analysis of each campaign monitoring the results obtained per month with the KPI’s established for each campaign.  If deviation is identified proposed to the DDM Manager corrective actions: what to do, why does the account manager recommend that specific action, when to do it, what would be the effect, what is the benefit (additional premium, persistency increase, etc.).  Once approved propose to Sponsor. Work coordinately with the other team members of DDM, the LOB, and support functions: Operations, Claims, Marketing, etc. for campaigns implementation and monthly performances. Liaise with campaign management team, call center and relevant internal and external stakeholders for campaign implementation and ongoing campaign performance.

Achieve per month per campaign per Sponsor: TARP, NWP, campaign profitability targets and spend efficiency. Control and manage Profit and loss of overall campaign launched. Ensure timely implementation, pre-and post-campaign control and communication, and administration. Ensure submission of marketing plan and obtain approval from local and regional management for marketing budget for new campaign launches.

When launching a Digital Direct Marketing campaign coordinate with internal areas and sponsor the management of the platform, strategic product design, planning, and execution with monthly control of the KPI’s applied to Digital Campaigns. Dealing with Telemarketing, Product team (LOB) and other related parties and drive for an excellent performance outcome. Participate in product development, competitor’s analysis, business plan, budget and any other brainstorm session that will encourage, promote the profit to the distribution or enhance customer satisfaction.

Other responsibilities as assigned by immediate supervisor or head of department. Represent AIG in the market to extend the reach, presence and create awareness on direct marketing opportunities for sponsors. Maintain the discipline of weekly meetings with Sponsors, to identify new opportunities and deepen AIG relationship with the Sponsor. Communicate on market trends and competition. Preparation of yearly annual budget and agreed financial performance targets for the respective sponsors Ad-hoc functions as and when required.

What we are looking for:

• Self-driven individual.
• Strong verbal and written communication skills in Spanish & English, combined with ability to influence people.
• Strong customer management, campaign management & analytical skills.
• Strong sense of ownership, responsibility, and accountability.
• Strong interpersonal and communication skills.
• Goal oriented Mindset.  Open to always learn new skills and abilities: continuous learning attitude.
• Ability to work under pressure, time constraints and meet deadlines.
• Ability to work on different projects, Sponsor different development stages, executions and the same time.
• Ability to effectively interact with people at all levels of the organization.
• Strategic thinker, innovative, creative, and collaborative.
• Out of the box thinker.
• Based conclusions and decisions on rational and numeric analytical information.
• Min. bachelor’s degree (MBA preferred)
• Minimum 3 years work experience in Insurance, Financial Services or Consumer Goods

We are an equal opportunity employer:

It has been and will continue to be the policy of American International Group, Inc., its subsidiaries, and affiliates to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability, or any other legally protected categories. At AIG, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspective.

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com.  

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