About the role
The Product Marketing Manager will be a key member of the Product Marketing team, reporting to the Senior Product Marketing Manager.
The Product Marketing Manager (PMM) will be a driving force within the Marketing team, responsible for the end-to-end marketing lifecycle of specific products within our portfolio. Reporting to the Senior Product Marketing Manager, you will bridge the gap between product development and sales success. You are a "full-stack" marketer who can synthesize complex technical features into value-based messaging, own Go-to-Market (GTM) launches, and serve as a primary advocate for our customers’ needs.
What you'll do
- GTM Ownership: Lead the definition and execution of go-to-market strategies for new products and feature releases, ensuring alignment between product, sales, and marketing.
- Messaging & Positioning: Craft compelling value propositions and messaging frameworks that differentiate our solutions in the capital markets and SaaS landscape.
- Sales Enablement: Create and deliver high-impact sales tools, including pitch decks, case studies, product sheets, and competitive battlecards to improve win rates.
- Market Intelligence: Own the competitive intelligence for your product area; monitor industry trends and competitor moves to provide actionable insights to Product Management.
- Pricing & Packaging: Propose and manage pricing and packaging structures based on competitive benchmarking and value-based research.
- Demand Gen Partnership: Collaborate with the Growth/Demand Gen teams to provide the content and "hook" for digital campaigns, webinars, and events.
- Voice of the Customer: Conduct customer interviews and analyze usage data to influence the product roadmap and identify new growth opportunities.
- Content Creation: Produce high-quality thought leadership content, including whitepapers, blog posts, and website copy that resonates with sophisticated financial buyers.
- KPI Accountability: Define and track success metrics for product launches and marketing initiatives, providing regular reports on performance and ROI to leadership.
- Cross-Functional Leadership: Lead project-based squads across Sales, Product, and Customer Success to ensure a unified market approach.
Qualifications
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 2-5 years of experience in Product Marketing or a related strategic marketing role within a SaaS environment.
- Domain Knowledge: Previous experience in Capital Markets or Fintech is strongly preferred.
- Communication: Exceptional storytelling skills with the ability to translate technical jargon into business value for C-suite and technical audiences.
- Analytical Skills: Comfortable using data (Salesforce, HubSpot, or product analytics tools) to drive decisions and measure campaign impact.
- Project Management: Proven ability to manage complex launches involving multiple stakeholders on tight deadlines.
- Mindset: Proactive, highly organized, and comfortable with the ambiguity of a high-growth environment.